The Six Phases of the B2B Buyer’s Journey

In retail sales, a buyer’s decision-making process might be as simple as seeing a display in a shop window and walking inside. The B2B sales process is a journey – one that B2B sellers need to understand so they can guide prospects through it. This step-by-step overview of how shoppers become buyers in a B2B context will help you make that buying journey together.


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By |2015-08-31T17:13:55+00:00August 31st, 2015|Content Marketing, Reach Marketing|0 Comments