Teaching Your Marketing Automation System to Listen
Your prospects are sending out signals at an incredible rate and volume, so why does it sometimes seem so hard to know what they want? [...]
Separating Traffic Streams in Your Data
Digital marketers used to sort traffic into two big buckets: direct and organic. Direct traffic includes visits straight to your [...]
Winning the Red Queen’s Race with Sales and Marketing Automation
The Red Queen in Lewis Carroll’s Through the Looking Glass had some sage advice for Alice: “Now, here, you see, it takes all the running [...]
Guide Social Media Conversations with Database Integration
When your buyers find a great business solution, they want to tell others about it. When they find a solution [...]
Does Your Marketing Database Talk to Itself?
Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it’s essential. With so many moving parts, how does your [...]
When Digital Gets Real: Integrating Online and Offline Marketing with Automation
Your leads do research online, but they make some of their most important buying decisions in boardrooms and offices. How well you communicate with them [...]
Marketing Automation Trends You Can’t Afford to Miss in 2018
Not too long ago, marketers who wanted to understand their audience had to rely heavily on guesswork and intuition instead of hard data. The degree [...]
Creating High-Performance Nurture Programs with Marketing Automation
Nurture programs serve a dual purpose. From a customer’s perspective, they’re a vital service for leads who need more information to make pivotal buying decisions. [...]