Setting Goals for Your Lead Nurture Program

With goals in mind, your lead nurture program goes from a disorganized attempt to meet prospects’ needs to a well-oiled machine designed to deliver everything they need to know precisely when they want to know it. Setting qualitative goals helps you make smart decisions on segmentation, timing, and frequency, while marketing automation gives you the power to execute those decisions effortlessly. Here are some good starting points to consider when developing a goal-oriented strategy for growing leads into customers.