Search Engine Marketing (SEM) 2018-02-23T09:42:33+00:00

NOW YOU SEE ME

Search engine marketing (SEM) is the natural counterpart of organic search engine optimization (SEO). Through paid search, SEM lets you place targeted ads, localize, and achieve greater relevance with your target audience. These ads reach your audience when they’re motivated to buy, producing real results quickly.

Our SEM services deliver higher ROI on pay-per-click advertising by identifying and targeting the keywords that matter most to your audience. Our meticulous keyword research shows you where your customers want you to be; PPC advertising puts you there. Target the right leads with the right message when you customize your PPC advertising content. From ad design to custom-build landing pages, we create campaigns that resonate with your prospects.

Both SEM and SEO are critical to successful inbound marketing.
Here’s how they differ:

SEM

SEO

Paid Media Earned Media
“Push” Strategy “Pull” Strategy
Megaphone Magnet
Contextual Organic

Along with our Display Advertising Network program that adds color and depth to your search engine marketing, your SEM becomes part of a cohesive omni-channel strategy that optimizes campaign outlay for maximum results.

  • Text ad creation for Google, Bing, and Yahoo
  • Business objective development
  • Contextual keyword research and analysis
  • A/B split testing of SEM content, including ads, keywords, and placement
  • Custom landing pages
  • Bid rate analysis
  • Campaign organization and execution
  • SEM budget recommendations
  • ROI analysis and reporting

Along with our Display Advertising Network program that adds color and depth to your search engine marketing, your SEM becomes part of a cohesive omni-channel strategy that optimizes campaign outlay for maximum results.

  • Text ad creation for Google, Bing, and Yahoo
  • Business objective development
  • Contextual keyword research and analysis
  • A/B split testing of SEM content, including ads, keywords, and placement
  • Custom landing pages
  • Bid rate analysis
  • Campaign organization and execution
  • SEM budget recommendations
  • ROI analysis and reporting
Both SEM and SEO are critical to successful inbound marketing.
Here’s how they differ:

SEM

SEO

Paid Media Earned Media
“Push” Strategy “Pull” Strategy
Megaphone Magnet
Contextual Organic

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