Marketing Resources for Direct Marketers
American Business Media (ABM)
Founded in 1906, American Business Media is positioned at the center of the global b-to-b ecosystem. As the only association focused on the integrated b-to-b media model – which includes print publications, events, digital media and business information – ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM’s 200-plus member companies reach an audience of more than 100 million professionals and represent nearly 4,000 print and online titles and over 1,000 trade shows, with more than $20 billion in annual revenues.
American Marketing Association (AMA)
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.
Business Marketing Association (BMA)
Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers’ needs.
Direct Marketing Association (DMA)
The Direct Marketing Association (DMA) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing – both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.
Big Fat Marketing Blog
Marketing news and commentary. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant.
Mashable is the largest independent online news site dedicated to covering digital culture, social media and technology. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.
Social Media Examiner
Social Media Examiner, the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. More than 530,000 people read Social Media Examiner each month.
BOB BLY is a freelance copywriter and marketing consultant with 3 decades of experience in business-to-business, high-tech, and direct marketing.
Ray Schultz, journalist and author, has written so much about marketing that he is now a marketer himself. He has launched TellAllmarketing, an agency specializing in custom publishing and online PR.TellAllmarketing is devoted to the idea that content sells. We produce email newsletters, blogs, white papers and print materials, all filled with value-added information.
ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.
Marketing Charts is an online source for marketing statistics published daily.
Marketing Profs’ editorial team cuts through all of this marketing noise to find the experts and in-the-trenches marketers who know what they are talking about. Marketing Profs serves a community of more than 436,000 entrepreneurs, small-business owners, and professional marketers at the world’s largest corporations.
MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)
Search Engine Watch
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.
Social Media Club
Social Media Club (SMC) hosts conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in a print weekly distributed around the world and on many electronic platforms, including: AdAge.com, daily e-mail newsletters called Ad Age Daily, Ad Age’s Mediaworks and Ad Age Digital; weekly newsletters such as Madison & Vine (about branded entertainment) and Ad Age China; podcasts called Why It Matters and various videos.
BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.
The name Chief Marketer expresses the new imperatives in marketing—to connect multiple disciplines in the service of selling, sustaining and growing important brands. The use of integrated marketing; reaching customers where and when they are most receptive; using each customer touch-point to build relationships; and achieving the right amalgam of advertising, direct marketing, events, PR, research, promotional marketing, and more. Helping you to achieve the best balance, brand by brand, of online print, broadcast, cable and other media is also high on the agenda.
Direct Marketing News
The Direct Marketing News franchise today includes the print edition of Direct Marketing News, serving a BPA-audited circulation of 45,000 qualified recipients, along with this website, www.DMNews.com, and four e-mail newsletters and four lead generation opportunities. These online editions collectively reach hundreds of thousands of readers per month. Over the years, Direct Marketing News has been highly successful in creating new print and online media products that reflect the new trends and technologies in marketing.
Folio: is the only magazine that serves the entire magazine publishing industry. It is a multi-channel source, using print, online and face-to-face delivery to bring actionable information to the publishing community. Our audience includes publishing professionals from all sectors of the magazine industry, including those in b-to-b, consumer, association, and city and regional.
Multichannel Merchant exclusively serves catalog companies and online merchants, as well as retailers, manufacturers and wholesale/distributors, who sell goods via print catalogs and/or transactional Websites.
Publishing Executive reaches top management in the magazine publishing industry. Through informative case studies and proven advice from experts, every issue of Publishing Executive provides in-depth, strategic and how-to information to help magazine executives improve their entire publishing enterprise.
Retail Online Integration
Retail Online Integration is the only industry magazine that provides practical information and ideas catalogers, retailers, online marketers and brand merchants can use to do their jobs more profitably. It provides readers with solid how-to information, case studies and advice from leading experts on catalog creative, e-commerce, fulfillment, merchandising, database marketing, lists and media, and customer relationship management.
Target Marketing, founded in 1977 (as ZIP), is the authoritative source direct marketers turn to for hands-on, how-to information that is kept and referred to for months.Target Marketing covers all direct response media, including direct mail, e-mail, telemarketing, space advertising, the Web and direct response TV, and gives readers insight into such subjects as using databases and lists effectively, acquiring new customers, upselling and cross-selling existing customers, fulfillment strategies and more.
Sites With Important Information
Alliance for Audited Media
AAM (formerly ABC) is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. AAM maintains the world’s foremost electronic database of audited-circulation information and an array of verified readership, subscriber demographics and online activity data.
BPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers in more than 30 countries.
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 28 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.
United States Census Bureau
The US Census Bureau serves as the leading source of quality data about the nation’s people and economy.
United States Department of Labor
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United States Post Office
The USPS has the tools you need to help make sure your direct mail campaigns are successful.
United States Small Business Administration
The voice of small business on Capitol Hill since it was created in 1976, the Office of Advocacy works to protect, strengthen and represent the interests of the nation’s small businesses within the Federal Government.
Local Business Printing
Localized directory of companies offering printing services for businesses throughout the US. Features each company’s contact information, web and social links, bios and maps.
b2bYellowpages.com – Free listing allows buyers and sellers to quickly locate or advertise products and services to and from other businesses.
Graphic Designers Directory
Localized directory of companies offering graphic design services for businesses throughout the US.