Marketing Resources for Direct Marketers

Associations

American Marketing Association (AMA)
The American Marketing Association (AMA) is the professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

Business Marketing Association (BMA)
Begun in 1922 as the National Industrial Advertising Association, today’s Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers’ needs.

Direct Marketing Association (DMA)
The Direct Marketing Association (DMA) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing – both online and offline, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Blogs

Mashable
Mashable is the largest independent online news site dedicated to covering digital culture, social media and technology. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

Social Media Examiner
Social Media Examiner, the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. More than 530,000 people read Social Media Examiner each month.

Copywriters

Bob Bly
BOB BLY is a freelance copywriter and marketing consultant with 3 decades of experience in business-to-business, high-tech, and direct marketing.

Interesting Sites

ClickZ
ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.

Marketing Charts
Marketing Charts is an online source for marketing statistics published daily.

Marketing Profs
Marketing Profs’  editorial team cuts through all of this marketing noise to find the experts and in-the-trenches marketers who know what they are talking about.  Marketing Profs serves a community of more than 436,000 entrepreneurs, small-business owners, and professional marketers at the world’s largest corporations.

MarketingSherpa
MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing (and what does not.)

Search Engine Watch
Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.

Social Media Club
Social Media Club (SMC) hosts conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.

Sites With Important Information

Alliance for Audited Media
AAM (formerly ABC) is a forum of the world’s leading magazine and newspaper publishers, advertisers and advertising agencies. The organization provides credible, verified information essential to the media buying and selling process. AAM maintains the world’s foremost electronic database of audited-circulation information and an array of verified readership, subscriber demographics and online activity data.

BPA Worldwide
BPA Worldwide consumer and business media audits provide assurance, insight and advantage to consumer and business-to-business media owners and media buyers in more than 30 countries.

Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 28 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.

United States Census Bureau
The US Census Bureau serves as the leading source of quality data about the nation’s people and economy.

United States Department of Labor
Search SIC Codes Here

United States Post Office
The USPS has the tools you need to help make sure your direct mail campaigns are successful.

United States Small Business Administration
The voice of small business on Capitol Hill since it was created in 1976, the Office of Advocacy works to protect, strengthen and represent the interests of the nation’s small businesses within the Federal Government.

Directories

Local Business Printing
Localized directory of companies offering printing services for businesses throughout the US. Features each company’s contact information, web and social links, bios and maps.

b2bYellowpages.com – Free listing allows buyers and sellers to quickly locate or advertise products and services to and from other businesses.

Graphic Designers Directory
Localized directory of companies offering graphic design services for businesses throughout the US.