Profile
Challenge
Solution
Result

Reporting/ROI
Healthcare Case Study

Reporting/ROI
Healthcare Case Study

Profile

Northwell Health

New York’s largest private employer and health care provider, with 23 hospitals and more than 750 outpatient facilities

Challenge

In an effort to support corporate marketing goals associated with growth, Northwell sought a means by which to accurately measure their results and attribution at a high and granular level respectively.

The key metrics that they wanted to report and analyze included:

  • e-mail campaign performance across all service lines,
  • appointments scheduled and associated revenue,
  • form completions, event registrations, HRA completions, and web activity.

Solution

Nothwell tapped our expertise in Tableau to develop an easy to use reporting mechanism in which users can manipulate reports based upon their respective goals and responsibilities.

This functionality included interactive, visual dashboards that enable performance monitoring across various degrees of granularity, across source systems such as Google Analytics/Bigquery, Eventbrite, Medicom/Evalia (HRAs), and Marketo form submissions associated with a next-level sophisticated contact matching ROI calculator.

Result

As a result, staff were able to both improve their workflow due to detailed reporting at their fingertips, and get credit for their hard work by producing tangible, accurate results.

  • The ROI calculator tracks e-mails sent not only with click and open rates, but tied to actual conversions and revenue generated
  • The ROI report first looks at all qualified patient encounters and then performs sophisticated match logic by CPT code, MS/DRG, ICD-9/10, physician specialty, and NPI number.  As such, they are able to look at ROI in tiers and attribute conversions directly to service lines or general areas

Build your ideal healthcare marketing ecosystem.

Contact us today!
855.867.3224

NEW YORK | LOS ANGELES | PHOENIX | MIAMI

Speak with our healthcare expert today!

Build your ideal healthcare marketing ecosystem.

Speak with our healthcare expert today!

Contact us today!
855.867.3224

NEW YORK | LOS ANGELES | PHOENIX | MIAMI