Reach Marketing will help you to achieve the following:
CASS certification helps you qualify for mail discounts by correcting any errors you may have in your mailing list addresses. The CASS matching process verifies that addresses are either correct and deliverable or incorrect and undeliverable. CASS certification services correct misspelled words within your address database, adds ZIP+4 and supplies missing street address information.
National Change of Address (NCOALink) is a database owned and updated by the United States Postal Service (USPS). It contains approximately 160 million permanent change-of-address (COA) records filed with the USPS over the last 18 months. This process reduces undeliverable mail by providing the most current address information for matches made to the NCOALink file and prevents re-mailings after address corrections are received because the address correction is applied prior to the mailing. It also reduces mailer costs by lowering the number of undeliverable mail pieces.
Merge Purge is the process of combining multiple lists, simultaneously identifying or combining duplicates and purging unwanted records. This process saves you money by eliminating duplicate mailings and maximizing response.
Postal presort puts your address records into the proper sort order for USPS processing, earning you discounts. This includes:
- ZIP code correction
- ZIP+4 coding
- Address standardization
NCOALink processing is provided by a non-exclusive licensee of the United States Postal Service. The following trademarks are owned by the United States Postal Service: ZIP, ZIP Code, ZIP+4, CASS, NCOALink, LACSLink, USPS, U.S. Postal Service, United States Postal Service, United States Post Office.