Our outbound marketing engagement platform quickly and safely brings data online from our outreach platform, encouraging leads to engage with your content and get folded into your customer database. We describe the process in three steps: Enrich, Engage, Convert, Infuse.

Here’s how the process works:

Phase 1 – Enrich

Dormant and newly acquired records are brought together into a centrally hosted database. The data is then unified, unduplicated, validated, enhanced, and then hosted.

Phase 2 – Engage

Reach Marketing delivered the market research firm’s email campaigns directly to the contacts in the database on a scheduled basis. The goal was growing engagement through the educational and promotional email campaigns (i.e., branding, opens, clicks, conversions).

Phase 3 – Convert

The contacts that engaged with the messaging were transferred directly into the market research firm’s internal customer database as qualified leads for its sales teams to nurture and convert into new and repeat customers.

Phase 4 – Infuse

The contacts that engaged with the messaging were transferred directly into the market research firm’s internal customer database as qualified leads for its sales teams to nurture and convert into new and repeat customers.

The result? Audience Springboard delivered significant growth to the market research firm’s internal customer database. In fact, the firm experienced a seven X return on every dollar spent through the proprietary audience database that Reach Marketing built.