Nurture Campaigns2018-10-22T15:46:58+00:00

AUTOMATED NURTURES IMPROVE EFFICIENCY AND EFFECTIVENESS

The Guided Buyer’s Journey

We deploy marketing automation to transform the way organizations identify, track, engage and analyze their audience to maximize every lead to a sales opportunity. We orchestrate the sales & marketing automation process into a guided journey.

This journey starts with your target audience and ends with them becoming a company ambassador, Marketing automation improves our ability to ATTRACT our target audience through relevant educational and promotional content distribution.

Then as that target becomes a site visitor we utilize automation to ASSIGN each individual to the most appropriate sales rep through integrated CRM and lead appointment routines.

Now that individual or organization has become a prospect our next step is to ENGAGE them by getting them to interact with you through optimized landing pages, calls to action, forms and other contact management tactics.

Then it’s time to CONVERT that prospect and encourage them to become a customer through effective lead scoring, synchronized nurture programs, and sales presentations. The secret to continued success is exceptional REPORTING which is crystallized through analytics, attribution models, and KPI dashboards.

Our marketing automation services are custom-crafted to fit you and your market – no more outgrowing your software or patching together isolated systems. Once you’re part of the Reach Marketing family, our technological capabilities and the support we provide are tailored to fit your organization’s needs precisely. We wrote the book on MARKETING AI®, and we’re ready to focus our insight on your business.

It’s a simple formula. The less time you waste preparing cold prospects for a sale, the more time you have closing warm leads into new customers. Nurture campaigns prepare leads for the sale throughout the buying journey, starting well before they reach sales readiness. Multi-stage nurture programs let you meet prospects at every phase of the buying journey automatically so you can guide the way toward a sale. Integrating sales and marketing to create efficient, compelling nurture campaigns also improves the customer experience, reducing friction along the sales pipeline and making key decisions easier.

AUTOMATED NURTURES IMPROVE EFFICIENCY AND EFFECTIVENESS

It’s a simple formula. The less time you waste preparing cold prospects for a sale, the more time you have closing warm leads into new customers. Nurture campaigns prepare leads for the sale throughout the buying journey, starting well before they reach sales readiness. Multi-stage nurture programs let you meet prospects at every phase of the buying journey automatically so you can guide the way toward a sale. Integrating sales and marketing to create efficient, compelling nurture campaigns also improves the customer experience, reducing friction along the sales pipeline and making key decisions easier.

Reduced Risk

Every prospect represents an investment of time and energy. Wasted effort is a loss of that investment. Losing a sale from missed buying signals or outdated contact information is unsustainably costly. We’ll help you set up alerts to tell your sales team when a lead’s in the “Goldilocks zone” and give you complete, updated account files so you never lose an active lead without understanding why.

Increased Revenue

What motivates a buyer can change from person to person, but data can tell you the story of each customer so you can understand what moves them and build nurture programs to serve their needs. Our integrated sales and marketing analytics show you how to use successful buying patterns, pinpoint which behaviors lead to sales, and use personalized content to increase the likelihood of a sale.

Superior Service

Your leads need support at pivotal decision-making points along the buying journey, and it’s not always possible to be there when they need you. With an automated lead nurture system, you’re where your leads need you to be for every step. When you engage customers throughout every part of the buying journey, you deliver a better customer experience.

Marketing Automation Solutions For Every Company

 SMBProfessionalEnterprise
Expert Professional Services Hours (Monthly)225080
Marketing Automation Discovery & Assessment

Marketing Automation is an incredibly powerful tool if it’s set-up and used properly. To ensure your MAP is ready for success, we analyze your current platform structure. Our discovery and assessment process looks at your current system’s state of integration and optimization and allows us to identify the necessary steps to ensure its optimal use.

Data Management & StrategySMBProfessionalEnterprise
Data Governance Strategy
Data Cleanse
Data & Email AppendQuarterly
Data Hygiene Check
Duplication EliminationQuarterly
Data Normalization
Customer Data Profile
Customer Persona Development
Data Integration

Data management includes all the essential data hygiene and append services that ensure high data quality. With the fundamental package, you get better data and regular updates. Our advanced and enterprise choices also include data normalization and customer care that gives you deeper insight into your audience.

Outbound Lead ProspectingSMBProfessionalEnterprise
ReachBase Outbound Lead Augmentation
-- Feeds your marketing automation platform
up to 25k contacts monthlyup to 50k contacts monthlyup to 100k contacts monthly

Your MAP needs an audience, and this program provides ample access to it. Deliver your brand and marketing message to this exceptionally targeted and highly responsive audience of business professionals and residential spending decision makers. Choose your level of outreach and scale your lead prospecting to your business.

Creative DesignSMBProfessionalEnterprise
Responsive Email Templates
Web & Landing Page Design

Get noticed with leading-edge creative content and responsive design in your prospects’ web pages and in-boxes. Our creative design all-stars are ready to build responsive email, website, and landing page templates that let you generate fresh new campaigns quickly and easily.

Inbound Lead GenerationSMBProfessionalEnterprise
Website Visitor & Referral Source TrackingBasicAdvancedAdvanced
Search Engine Optimization
Re-targeting Network
Search Engine Marketing

Target prospects when they are searching for your products and services through SEO/SEM offerings while getting the facts and figures on who’s engaging with you as part of our inbound lead generation program. Visitor and source tracking is part of our basic package, and enterprise investments also get a full range of SEO/SEM analytics to gain even more audience knowledge.

Automation EngineSMBProfessionalEnterprise
Automation Evaluation and Strategy
Email Drip Program
Event Triggering & Flows
Workflow Creation
A/B TestingBasicAdvancedAdvanced
Lead ScoringBasicAdvancedAdvanced
Nurture Engagement & Transition StrategiesBasicAdvancedAdvanced
Real-time Personalizationemailemailemail + web
Reply-To Management
Site Taxonomy

We offer marketing automation management throughout the lead lifecycle from initial strategy development to testing to personalization. Nurture programs help prospects transition from new lead to a loyal buyer with our complete automation engine packages.

Content Development & Engagement SMBProfessionalEnterprise
Content Strategy & Planning
Blogs & Newsletters
Social Media
Whitepapers & eBooks
Case Studies, Webinars & Videos

If content is king, our content creation and engagement program gives you the keys to the castle with compelling blogs and newsletters, a strong social media presence, and in-depth white papers. Choose your level of content development from planning your editorial calendar to creating a complete content library that builds your industry authority.

Marketing AnalyticsStandardCustomCustom
Customizable Reporting Engine
Google Analytics Set-up
Attribution Modeling
Tableau Integration
Marketing Success Dashboard

Data is more than numbers. It tells a story. With our marketing analytics program, your organization becomes the narrative’s main character. Learn about your audience, spot trends as they happen, and evaluate your successes so you can repeat them with improved analytics.

Marketing / Sales IntegrationSMBProfessionalEnterprise
Marketing / Sales Alignment Strategies
Data Integration
CRM Integration

Get your sales and marketing teams on the same page with a comprehensive sales and marketing solution that puts all your data in one central location. Sync your CRM with your marketing automation platform, or drill deeper by including complete sales/marketing integration strategies.

Let’s Start Your Marketing Success Story

INFOGRAPHIC
B2B Buyer’s Journey

The road ahead

View Infographic