CONTENT IS KEY
In a crowded marketplace, it’s critical that your brand, services and products remain top of mind with your target audience. Newsletters allow your organization to achieve brand identity and recall while efficiently establishing a trusted relationship between you and your audience. A comprehensive newsletter strategy incorporates preference pages so you learn even more about your audience and help fine-tune your content offerings.
Newsletters also prime your prospects to become buyers, teaching them what they need to know before they buy and giving them data points they can share with other decision-makers. We can write multiple articles per newsletter, giving you a clearer picture of their immediate interests and buying journeys your leads take. As they click through on articles, they generate valuable behavioral data. Your newsletter does double duty as ready-to-publish blog posts, significantly improve your SEO rankings and captures visitor data for detailed and accurate analytics.
Writing, research, publishing, analytics – it’s all a tall order to fill if you’re taking time from your business for content. With our custom e-newsletter program, you don’t have to; our team does the work for you.
Our e-newsletter program includes:
- Monthly customized newsletter content optimized to contain natural search keywords specific to your market
- Newsletter template
- 5,000 to 35 million targeted business prospects from ReachBase, our proprietary B2B database
- Copy post for your company blog (we’ll also set up your WordPress blog if you don’t yet have one)
- Post to your Twitter, LinkedIn, and Facebook accounts (yes, we can also set up your social media accounts if you don’t have them yet)