Reach Marketing, a tech-savvy integrated marketing services company, is looking for a Marketing Automation Manager to join its rapidly expanding marketing automation division. The Marketing Automation Manager plays a critical role in the production and fulfillment of our clients’ marketing campaigns utilizing the Marketo platform. This is a client-facing role that will collaborate closely with internal and external stakeholders to ensure the successful and timely deployment of automated marketing campaigns.
The ideal candidate is detail-oriented, dependable and a collaborative team player with a positive, professional attitude.
Roles & Responsibilities:
- Configure, test and deploy emails, landing pages, trigger campaigns, etc. within Marketo platform
- Interact with clients on a daily basis and answer questions regarding production status and/or campaign-related issues
- Implement quality assurance processes to ensure accurate and on-time campaign delivery
- Identify client issues, propose solutions and escalate to the relevant stakeholder for quick and appropriate resolution
- Create, monitor and analyze marketing campaign and program performance reports
- Proactively make recommendations to clients to enhance their use of marketing automation tools
- Excellent client management and project management skills
- Organized and detail-oriented to ensure work is performed in an accurate and timely manner
- Strong written and verbal communications skills
- Quick and eager learner
- Ability to work in an environment with tight deadlines and last-minute changes
- Bachelor’s Degree required
- Current experience with a marketing automation platform or equivalent email deployment platform.
- Knowledge of direct marketing strategies and concepts (ex. attribution, A/B testing, retention, etc.) across a multitude of marketing channels (email, direct mail, social, SEO/SEM, etc.)
- Proficient in Microsoft Office suite. Advanced Excel preferred.
- Prior experience with Marketo
- Knowledge of HTML/CSS
- Prior experience at a consulting firm or agency
Please send your resume and cover letter to firstname.lastname@example.org.
About Reach Marketing:
Reach Marketing is the direct marketing company launched by the founders, former key marketing management and technology team of Edith Roman Associates. Based in Pearl River, NY (just 30 minutes from Manhattan), the Reach team is comprised of service-oriented professionals who are passionate about bringing innovative marketing solutions to their B2B and B2C clients.