Marketing Automation Toolkit2018-09-26T12:19:11+00:00

GET YOUR MARTECH ON

You’ve taken the key first step by bringing in a marketing automation platform, now more importantly is your second step…making it work and getting your maximum return.  But marketing automation platforms aren’t simplistic to install, integrate, strategize or even execute.  Rest assured, that’s where Reach Marketing comes in.  We will help protect your investment and generate the greatest return possible.  Now let’s get our Martech on!  Below is our customized menu of services that will enable you to select the plan that best meet your unique needs and budget. We can also completely tailor particular options within these plans to completely customize your solution.

Sales & Marketing Automation Solutions For Every Company

 SMBProfessionalEnterprise
Expert Professional Services Hours (Monthly)225080
Marketing Automation Discovery & Assessment

Marketing Automation is an incredibly powerful tool if it’s set-up and used properly. To ensure your MAP is ready for success, we analyze your current platform structure. Our discovery and assessment process looks at your current system’s state of integration and optimization and allows us to identify the necessary steps to ensure its optimal use.

ImplementationSMBProfessionalEnterprise
Instance Set-up & Technical ConfigurationAdvancedAdvancedAdvanced
3rd Party Application & Platform IntegrationAdvancedAdvancedAdvanced

Installation isn’t implementation. Buying your marketing automation software is just the beginning. We’ll ensure that you generate maximum return from your marketing automation platform. One of the most important steps you can take toward successful use is effective. We are the right partner to onboard your team and provide support throughout the process.

Data Management & StrategySMBProfessionalEnterprise
Data Governance Strategy
Data Cleanse
Data & Email AppendQuarterly
Data Hygiene Check
Duplication EliminationQuarterly
Data Normalization
Customer Data Profile
Customer Persona Development
Data Integration

Data management includes all the essential data hygiene and append services that ensure high data quality. With the fundamental package, you get better data and regular updates. Our advanced and enterprise choices also include data normalization and customer care that gives you deeper insight into your audience.

Outbound Lead ProspectingSMBProfessionalEnterprise
ReachBase Outbound Lead Augmentation
-- Feeds your marketing automation platform
up to 25k contacts monthlyup to 50k contacts monthlyup to 100k contacts monthly

Your MAP needs an audience, and this program provides ample access to it. Deliver your brand and marketing message to this exceptionally targeted and highly responsive audience of business professionals and residential spending decision makers. Choose your level of outreach and scale your lead prospecting to your business.

Creative DesignSMBProfessionalEnterprise
Responsive Email Templates
Web & Landing Page Design

Get noticed with leading-edge creative content and responsive design in your prospects’ web pages and in-boxes. Our creative design all-stars are ready to build responsive email, website, and landing page templates that let you generate fresh new campaigns quickly and easily.

Inbound Lead GenerationSMBProfessionalEnterprise
Website Visitor & Referral Source TrackingBasicAdvancedAdvanced
Search Engine Optimization
Re-targeting Network
Search Engine Marketing

Target prospects when they are searching for your products and services through SEO/SEM offerings while getting the facts and figures on who’s engaging with you as part of our inbound lead generation program. Visitor and source tracking is part of our basic package, and enterprise investments also get a full range of SEO/SEM analytics to gain even more audience knowledge.

Automation EngineSMBProfessionalEnterprise
Automation Evaluation and Strategy
Email Drip Program
Event Triggering & Flows
Workflow Creation
A/B TestingBasicAdvancedAdvanced
Lead ScoringBasicAdvancedAdvanced
Nurture Engagement & Transition StrategiesBasicAdvancedAdvanced
Real-time Personalizationemailemailemail + web
Reply-To Management
Site Taxonomy

We offer marketing automation management throughout the lead lifecycle from initial strategy development to testing to personalization. Nurture programs help prospects transition from new lead to a loyal buyer with our complete automation engine packages.

Content Development & Engagement SMBProfessionalEnterprise
Content Strategy & Planning
Blogs & Newsletters
Social Media
Whitepapers & eBooks
Case Studies, Webinars & Videos

If content is king, our content creation and engagement program gives you the keys to the castle with compelling blogs and newsletters, a strong social media presence, and in-depth white papers. Choose your level of content development from planning your editorial calendar to creating a complete content library that builds your industry authority.

Marketing AnalyticsStandardCustomCustom
Customizable Reporting Engine
Google Analytics Set-up
Attribution Modeling
Tableau Integration
Marketing Success Dashboard

Data is more than numbers. It tells a story. With our marketing analytics program, your organization becomes the narrative’s main character. Learn about your audience, spot trends as they happen, and evaluate your successes so you can repeat them with improved analytics.

Marketing / Sales IntegrationSMBProfessionalEnterprise
Marketing / Sales Alignment Strategies
Data Integration
CRM Integration

Get your sales and marketing teams on the same page with a comprehensive sales and marketing solution that puts all your data in one central location. Sync your CRM with your marketing automation platform, or drill deeper by including complete sales/marketing integration strategies.

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Marketing Automation Implementation

Launch your marketing automation system successfully and see faster, greater results.

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