Northwell Health

New York’s largest private employer and health care provider, with 23 hospitals and more than 750 outpatient facilities

Northwell struggled to align its marketing efforts as each service line was independently managing campaigns.

E-mail templates weren’t standardized which complicated their ability to conform with corporate branding guidelines. They also lacked the ability to effectively manage opt-outs across respective service lines. As a result, Northwell was unable to collect data from form fills in a centralized manner, and there was no ability to personalize outreach, which prohibited them from scaling marketing efforts.

Reach helped Northwell gain the most out of their marketing automation platform.

Our email experts built universal e-mail templates that can be used across all service lines while complying with corporate branding and opt-out guidelines.

Our database team created a custom interface connected to their marketing Database where each service line was able to get real-time patient and prospect counts, as well as tailored campaigns (e-mail, direct mail, social, etc.) based upon factors that are most likely to lead to conversions.

Our database team also built a deployment environment that isolated e-mails from existing patients and prospects, which further personalized outreach and enhanced growth rates.

Our marketing automation experts also set up a custom preference center that created the ability to manage e-mail preferences across all service lines, facilitating alignment and adherence to corporate goals.

As a result, Northwell was able to set up highly personalized nurturing campaigns.

• Increased campaign relevance
• Improved conversion rates by taking better advantage of the rich data they had in place
• Created a far easier workflow for staff (secure capture of PHI, workflow triggers, centralization of forms and reply management)
• Created a better experience for the outreach recipients