Lead Lifecycle 2018-03-05T10:15:50+00:00

YOU TALKING TO ME

Guided Buyer’s Journey

We deploy marketing automation to transform the way organizations identify, track, engage and analyze their audience to maximize every lead to a sales opportunity. We orchestrate the sales & marketing automation process into a guided journey.

This journey starts with your target audience and ends with them becoming a company ambassador, Marketing automation improves our ability to ATTRACT our target audience through relevant educational and promotional content distribution.

Then as that target becomes a site visitor we utilize automation to ASSIGN each individual to the most appropriate sales rep through integrated CRM and lead appointment routines.

Now that individual or organization has become a prospect our next step is to ENGAGE them by getting them to interact with you through optimized landing pages, calls to action, forms and other contact management tactics.

Then it’s time to CONVERT that prospect and encourage them to become a customer through effective lead scoring, synchronized nurture programs, and sales presentations. The secret to continued success is exceptional REPORTING which is crystallized through analytics, attribution models, and KPI dashboards.

Our marketing automation services are custom-crafted to fit you and your market – no more outgrowing your software or patching together isolated systems. Once you’re part of the Reach Marketing family, our technological capabilities and the support we provide are tailored to fit your organization’s needs precisely. We wrote the book on MARKETING AI®, and we’re ready to focus our insight on your business.

YOU TALKING TO ME

Guided Buyer’s Journey

We deploy marketing automation to transform the way organizations identify, track, engage and analyze their audience to maximize every lead to a sales opportunity. We orchestrate the sales & marketing automation process into a guided journey.

This journey starts with your target audience and ends with them becoming a company ambassador, Marketing automation improves our ability to ATTRACT our target audience through relevant educational and promotional content distribution.

Then as that target becomes a site visitor we utilize automation to ASSIGN each individual to the most appropriate sales rep through integrated CRM and lead appointment routines.

Now that individual or organization has become a prospect our next step is to ENGAGE them by getting them to interact with you through optimized landing pages, calls to action, forms and other contact management tactics.

Then it’s time to CONVERT that prospect and encourage them to become a customer through effective lead scoring, synchronized nurture programs, and sales presentations. The secret to continued success is exceptional REPORTING which is crystallized through analytics, attribution models, and KPI dashboards.

Our marketing automation services are custom-crafted to fit you and your market – no more outgrowing your software or patching together isolated systems. Once you’re part of the Reach Marketing family, our technological capabilities and the support we provide are tailored to fit your organization’s needs precisely. We wrote the book on MARKETING AI®, and we’re ready to focus our insight on your business.

When you discover what inspires a buying decision, you know how to help other leads get there. Lead lifecycle analysis gives you deep insight into how and why leads become buyers and buyers become brand loyalists. We shed light on every phase of the lead lifecycle from initial contact to marketing qualification to sales qualification and beyond, segmenting your audience in ways that let you address their needs at every step. Using anonymous browser cookies and website traffic analytics, we can even tell you more about your leads even before you know their names.

When you discover what inspires a buying decision, you know how to help other leads get there. Lead lifecycle analysis gives you deep insight into how and why leads become buyers and buyers become brand loyalists. We shed light on every phase of the lead lifecycle from initial contact to marketing qualification to sales qualification and beyond, segmenting your audience in ways that let you address their needs at every step. Using anonymous browser cookies and website traffic analytics, we can even tell you more about your leads even before you know their names.

Marketing Automation Solutions For Every Company

 FundamentalAdvancedEnterprise
Expert Professional Services Hours (Monthly)225080
Marketing Automation Discovery & Assessment

Marketing Automation is an incredibly powerful tool if it’s set-up and used properly. To ensure your MAP is ready for success, we analyze your current platform structure. Our discovery and assessment process looks at your current system’s state of integration and optimization and allows us to identify the necessary steps to ensure its optimal use.

Data Management & Strategy
Data Governance Strategy
Lead & Customer Data Hygiene Check
Lead & Customer Data AppendQuarterly
Duplication EliminationQuarterly
Data Normalization
Customer Data Profile
Customer Persona Development
Integrated Marketing Database

Data management includes all the essential data hygiene and append services that ensure high data quality. With the fundamental package, you get better data and regular updates. Our advanced and enterprise choices also include data normalization and customer care that gives you deeper insight into your audience.

Outbound Lead Prospecting
ReachBase Outbound Lead Augmentation
-- Feeds your marketing automation platform
up to 25k contacts monthlyup to 50k contacts monthlyup to 100k contacts monthly

Your MAP needs an audience, and this program provides ample access to it. Deliver your brand and marketing message to this exceptionally targeted and highly responsive audience of business professionals and residential spending decision makers. Choose your level of outreach and scale your lead prospecting to your business.

Creative Design
Responsive Email Templates
Web & Landing Page Design

Get noticed with leading-edge creative content and responsive design in your prospects’ web pages and in-boxes. Our creative design all-stars are ready to build responsive email, website, and landing page templates that let you generate fresh new campaigns quickly and easily.

Inbound Lead Generation
Website Visitor & Referral Source TrackingBasicAdvancedAdvanced
Search Engine Optimization
Search Engine Marketing

Target prospects when they are searching for your products and services through SEO/SEM offerings while getting the facts and figures on who’s engaging with you as part of our inbound lead generation program. Visitor and source tracking is part of our basic package, and enterprise investments also get a full range of SEO/SEM analytics to gain even more audience knowledge.

Automation Engine
Automation Evaluation and Strategy
Outbound Email Marketing
Event Triggering & Flows
A/B TestingBasicAdvancedAdvanced
Lead ScoringBasicAdvancedAdvanced
Nurture Engagement & Transition StrategiesBasicAdvancedAdvanced
Real-time Personalizationemailemailemail + web

We offer marketing automation management throughout the lead lifecycle from initial strategy development to testing to personalization. Nurture programs help prospects transition from new lead to a loyal buyer with our complete automation engine packages.

Content Development & Engagement
Content Strategy & Planning
Blogs & Newsletters
Social Media
Whitepapers & eBooks
Case Studies, Webinars & Videos

If content is king, our content creation and engagement program gives you the keys to the castle with compelling blogs and newsletters, a strong social media presence, and in-depth white papers. Choose your level of content development from planning your editorial calendar to creating a complete content library that builds your industry authority.

Marketing AnalyticsStandardCustomCustom
Customizable Reporting Engine
Marketing Success Dashboard

Data is more than numbers. It tells a story. With our marketing analytics program, your organization becomes the narrative’s main character. Learn about your audience, spot trends as they happen, and evaluate your successes so you can repeat them with improved analytics.

Marketing / Sales Integration
Marketing / Sales Alignment Strategies
CRM Integration

Get your sales and marketing teams on the same page with a comprehensive sales and marketing solution that puts all your data in one central location. Sync your CRM with your marketing automation platform, or drill deeper by including complete sales/marketing integration strategies.

Let’s Start Your Marketing Success Story

Get Started

INFOGRAPHIC
B2B Buyer’s Journey

The road ahead

View Infographic