Small Business Email Lists
Small Businesses Make Big Purchases
Productivity, efficiency and waste reduction are important for small businesses. Whether it be manufacturing, hospitality, construction or other industries, small business owners need the right equipment, furniture, computer systems and mobiles devices to operate successfully.
FAST FACTS:
How many small businesses are there in the U.S.?
There are 30.2 million small businesses in the United States.
What percentage of businesses in the U.S. are small businesses?
99.9% of businesses in the United States are small businesses
What percentage of the nation's workforce work in small businesses?
Nearly half of the nation’s workforce (49.2%) are employed by small businesses
How many women own small businesses?
Women own 11.6 million small businesses in the United States
(Source: https://www.chamberofcommerce.org/small-business-statistics/)
How To Market to Small Business Professionals
There are some simple steps you can take to ensure that your marketing messages are well-received by other businesses. Here are 12 tips for marketing to small business professionals:
1. Keep your messages clear and concise.
When you’re marketing to other businesses, it’s important to keep your messages clear and to the point. No one wants to read a long, drawn-out message – they’ll just tune it out. So, ensure your marketing messages are clear, concise, and easy to understand.
2. Use language that other businesses will understand.
When you’re marketing to other businesses, it’s important to use language that they will understand. Avoid using jargon or acronyms – instead, use language that is clear and easy to understand. This will ensure that your messages are received well and that you can build a rapport with your audience.
3. Be professional in your approach.
When you’re marketing to other businesses, it’s important to be professional in your approach. This means avoiding any hard sell tactics or anything that could be perceived as pushy or aggressive. Instead, focus on building relationships and providing value.
4. Focus on the needs of your target market.
When you’re marketing to other businesses, it’s important to focus on the needs of your target market. What are they looking for? What solutions can you provide? By tailoring your marketing efforts to the specific needs of your target market, you’ll be more likely to win their business.
5. Offer something unique.
When you’re competing against other businesses, it’s important to offer something unique. This could be a unique product, service, or marketing approach. Whatever it is, make sure you highlight what makes you different from the competition.
6. Build a strong reputation.
In the business world, reputation is everything. Ensure you’re doing everything possible to build a strong reputation in your industry. This includes offering quality products and services, being responsive to customer needs, and always behaving professionally.
7. Focus on customer service.
In the world of business, customer service is king. Make sure you’re always putting your customers first and giving them the best possible experience. This includes being responsive to their needs, addressing their concerns, and going above and beyond to solve their problems.
8. Stay up to date with industry trends.
The business world is constantly changing, so staying up to date with the latest industry trends is important. By staying on top of these trends, you’ll be able to better serve your customers and grow your business.
9. Focus on your strengths.
No business is perfect, but that doesn’t mean you can’t focus on your strengths and capitalize on them. When you’re marketing to small business professionals, it’s important to focus on what makes you unique and use that to your advantage. Make sure you’re highlighting your best attributes, whether your product, service or customer service.
10. Keep your marketing fresh.
Keeping your marketing fresh and up-to-date is important with so many businesses competing for attention. This doesn’t mean you need to radically change your marketing strategy every month, but it does mean regularly evaluating your efforts and making adjustments as needed to help you stand out from the competition.
11. Focus on quality over quantity.
It’s important to focus on quality over quantity. This means that you should focus your efforts on reaching a smaller, more targeted audience rather than trying to reach as many people as possible. By targeting a specific audience, you’ll be able to create more relevant and effective marketing materials. As a result, you’ll be more likely to convert leads into customers.
12. Keep your marketing efforts consistent.
Finally, it’s important to keep your marketing efforts consistent. By keeping your marketing materials up-to-date, you’ll ensure that potential customers always have the most accurate information about your products or services.
If you follow these tips, you’ll be well on your way to marketing effectively to small business professionals. Just remember to focus on creating targeted and relevant marketing materials, and you’ll be sure to see success.
Choosing the Right Audience Using Mailing Lists and Email Lists
The decision-makers on small business mailing lists and email lists are responsive to offers including mail-order catalogs, hardware/software, training, industry subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.
To find small businesses in a particular industry (i.e. florists, accountants, etc.) please contact us 855.867.3224 or feel free to live chat with us by clicking the live chat button below Monday through Friday 9 to 5 pm EST.
Email marketing is an essential component of any small business’s marketing mix. The initial step in email marketing is to develop an effective email list for your business. Having a well-maintained email list of current or prospective customers allows for seamless communication with those interested in your offerings, while avoiding disturbance to those who are not. This approach ensures that your business remains prominent in the minds (and inboxes) of your customers, keeping them engaged with updates about new products, special offers, and other relevant content from your business.
Choose from the following high-quality small business mailing lists and email lists available from Reach Marketing:
Arizent Small Business Executives Database
NAPCO Media Small Business Executives Database
PMG360 Small Business Professionals Subscriber Masterfile
ReachBase Small Business Owners
ReachBase Small Business Professionals
Small Business America Subscriber Mailing List
Small Businesses SOHO Mailing List
Successful Business News Subscriber Mailing List