Implementation
/SALES & MARKETING AUTOMATION/
Tech gurus have a saying: Installation isn’t implementation. Buying your marketing automation software is just the beginning of using it effectively. We work with you to get the most from your marketing automation platform, centralizing your system’s CRM and optimizing your database before training your team to use your powerful new toolset to the fullest. One of the most important steps you can take toward implementation is choosing the right partner to onboard your team and provide support throughout the process.
Implementation
/SALES & MARKETING AUTOMATION/
Tech gurus have a saying: Installation isn’t implementation. Buying your marketing automation software is just the beginning of using it effectively. We work with you to get the most from your marketing automation platform, centralizing your system’s CRM and optimizing your database before training your team to use your powerful new toolset to the fullest. One of the most important steps you can take toward implementation is choosing the right partner to onboard your team and provide support throughout the process.
Service Benefits
One of the biggest hurdles many businesses face when upgrading to a new marketing automation platform is what to do with the valuable data they already own, especially if it’s contained on isolated platforms. We build a centralized home for your data, normalize it, and then move it to its new location while maintaining its integrity. Our marketing automation all-stars will consolidate your CRM, email lists, prospect database, and sales records in one location to improve your workflow and ensure continuous customer care.
- Port data automatically from most commercial platforms to your MAP
- Transfer information quickly without time-consuming manual entry
- Perform data hygiene processes while migrating data
- Centralize data for ease of use and improved analytics
- Transfer and improve all existing campaigns and templates
Service Benefits
Fractured data is only slightly better than no data at all. When your data isn’t easily accessible, you miss out on essential knowledge about your audience which hinders your ability to market effectively. We preserve the integrity of your data and turn it into actionable insights with database integration services. Put your valuable data to work when you bring it together into one powerful, multi-functional database. Host and automate all data transfers to and from your marketing automation platform and put your data to work for you while laying the foundation for future data applications.
- Normalize and standardize data for optimal usability
- Bring disparate knowledge together to forge new insights
- Get the full value of your data by making it actionable
- Automate data transfer and eliminate wasted effort
INFOGRAPHIC
Choosing a Marketing Automation Vendor
Not all marketing automation options are created equal
Service Benefits
To get the most from your marketing automation platform, it needs to learn more about your customers and how they interact with your business. Our MARKETING AI® system customizes your MAP to you while giving your team the tools they need to use the technology to the fullest. Whether you’re starting with a fresh install or optimizing a legacy system, our setup and configuration process is designed to support your success from the start. Our marketing automation experts will create campaign workflows, build initial email, landing page, and form templates, establish naming conventions and data governance rules, and design the infrastructure you need to easily build future campaigns.
- Construct templates for email, landing pages, and forms
- Develop data management policies and workflows for handling bounces, unsubscribes, other interactions
- Establish naming conventions and system organization rules
- Optimize structure and data flow
MARKETING AI®
From Automation to Revenue Performance Marketing
Service Benefits
Your business is unique, and so are your marketing automation needs. During training and education, we work one-on-one with your marketing automation team to establish what you want your technology to do for you and how to get the most from your system. We’ll train you in person or via webex to provide your personnel with the training they need for success. Organize your team and follow multiple training tracks, including education for admins, creative, campaign managers, analysts, and other specialized roles.
- Prepare your personnel for success with the new software
- Support your team with in-depth knowledge and training
- Train in ways that suit your organization’s needs
- Eliminate invalid links and troubleshoot your site
Lets’ Start Your Marketing Success Story
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