Killer Creative Evaluation Scorecard
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Sign up for our FREE HTML email creative evaluation and have one of your email creative processed through our proprietary killer creative health check scorecard to diagnose its effectiveness. Your HTML creative is scored on 11 categories.
IOU-Interest
Does your email creative generate interest? Does it demonstrate value?
IOU-Offer
Does your email creative have a strong offer such as a new product launch, sale, loyalty program, free trial or special discount?
IOU-Urgency
Does your email creative have a strong sense of urgency with an incentive to respond immediately?
Pre-Header
Do you have a pre-header and does it apply the IOU principles?
Image To Text Ratio
Does your email creative have a 3 to 1 text ratio and do your images reflect the content?
Above Fold
Are the first 5 inches of your email creative taking advantage of this prime real estate?
Call To Action
Is your email creative’s call to action effective?
Layout
Does your email creative layout reflect your branding?
Personalization
Open rates and click rates only tell part of the story.
Messaging
Is your email messaging deliberate, concise and clear, creating trust between your company and your audience?
Responsive Design
Is your email creative responsive for tablet and mobile devices?