Extract, Transform, Load (ETL)
/DATABASE MARKETING/
Extract, transform, and load processes (ETL) draw existing data from multiple sources, perform necessary operations such as normalization and optimization on it, and load the processed data into a new warehouse or database. Our ETL database services include data migration to simplify platform upgrades, standardization to make sure all your valuable data is usable, de-duplication to eliminate redundant records, and validation to preserve your records from data decay.
Extract, Transform, Load (ETL)
/DATABASE MARKETING/
Extract, transform, and load processes (ETL) draw existing data from multiple sources, perform necessary operations such as normalization and optimization on it, and load the processed data into a new warehouse or database. Our ETL database services include data migration to simplify platform upgrades, standardization to make sure all your valuable data is usable, de-duplication to eliminate redundant records, and validation to preserve your records from data decay.
Service Benefits
Service benefits: Groups of data share a common format. We see it in ZIP codes, phone numbers, and lists of names; it’s part of how we recognize these everyday data points. When data doesn’t fit an established format, it needs to be standardized to be accessible. Our data standardization services make previously sequestered information accessible and define protocols to handle incoming data so your database stays fully synchronized and usable.
- Retain the value of legacy data by standardizing it
- Keep incoming data organized automatically
- Manage data migration with ease
- Transform multi-platform records into unified, cohesive data sets
Service Benefits
Service benefits: It’s easy to introduce duplicate records but challenging to remove them from the system. It starts with establishing a unique identifier to each individual, each company site and each household. Once this is established we eliminate all of the duplicate records and erroneous variations of businesses that hinder your ability to market effectively.
- Track prospect and customer records over time
- Maintain accurate contact and demographic data by eliminating redundancy
- Merge incomplete files to get a detailed portrait of your prospects
- Improve analytical accuracy
Service Benefits
Invalid data is costly. Our validation services measure data against some of the most reliable yardsticks in the industry, including the U. S. Post Office’s National Change of Address (NCOA) database, CASS, email ping, spam identifier and hard-bounce table through our ReachVerify process, a rigorous multi step process. We regularly update your records to keep email and direct mail deliverability high. We work with you to develop validation rules that retain as much useful data as possible while eliminating or archiving information that no longer contributes to a deeper understanding of your audience.
- Improve prospect and customer access with higher deliverability and contact rates
- Earn the trust of email service providers by using properly validated contact data
- Keep data quality consistently high
- Save effort on data collection and maintenance by validating existing information
Service Benefits
Data mapping provides a unified view of the data in the Database. Complex Databases which have multiple sources of information need clearly defined processes of identifying common data points and transforming that data so it is actionable across the Database. We develop relationships between data fields and transform data sets into the building blocks of sophisticated analytics. With database mapping, you see the deeper connections between collections of data as a whole.
- Link disparate data sets together in logical ways
- Define the relationships that underlie your database
- Get a clear picture of how your data interacts
- Gain improved access to data through standardized and master field unification
Lets’ Start Your Marketing Success Story
Top Rated Email Marketing Agency
Our email marketing agency has 50+ email marketers and certified experts. Our email marketing team is capable of building, delivering, and managing a vast array of email marketing campaigns at scale.
Generating Leads: Creating a Strong, Unique Value Proposition
What is the purpose of value proposition?
In today’s online market, attracting […]
Six Email Marketing Musts for 2021
After the havoc of 2020, businesses are trying to get back on track. New marketing strategies are being devised – and if your market-savvy, […]
What is email deliverability and why is it so important?
Email deliverability is the ability of an email message to [...]
Generating Leads: Creating a Strong, Unique Value Proposition
What is the purpose of value proposition? In today's [...]
Six Email Marketing Musts for 2021
After the havoc of 2020, businesses are trying to get [...]
Email Marketing is Still Effective
Even with the advances in communication technology like SMS messaging, [...]
Top 23 A/B testing elements for email marketing campaigns
If brilliant creative is the art of marketing, then testing [...]
Full-Service-Email-general-industry
FULL-SERVICE EMAIL MARKETING Our Experts Make the Difference [...]