Data drives business. It’s the foundation that all businesses are built on today. A monument built on sand would never be steady, and the shifting terrain would be extremely difficult to build upon. Data standardization gives you solid information, letting you construct your marketing strategy on facts. It’s essential for everything from analytics to personalization. Therefore, it is critical to make intelligent and accurate business decisions about your data.

Effective data standardization is reliant on your ability to transform and manipulate data into a single consistent format regardless of the multiple systems, formats and repositories that hold it.  Any differences in data formats, rules and collection methods could result in misrepresentations, introducing systematic analytics errors that can negatively affect your business’s success. Data standardization starts with centralization.  We unify your disparate data files and sources to create one centralized intelligence database. Once all of your data is contained within one data, set our scientists get their data geek on.

Our data standardization process will transform your foundation from sand to solid cement.  Most data sets have similar challenges due to different formats and entry requirements such as inconsistent abbreviations, punctuation, capitalization, profanity, and special characters, to name a few.

In our illustration, we identify three common areas of inconsistency requiring data standardization processing.