THE STANDARD IS THE STANDARD
Data drives business because it’s the foundation that all businesses are built on today. Image what would happen to your business if it was built on sand. It would never be steady and extremely difficult to build upon. Data standardization is essential for everything from analytics to personalization. Therefore, it is critical to make intelligent and accurate business decisions about your data.
Effective data standardization is reliant on your ability to transform and manipulate data into a single consistent format regardless of the multiple disparate systems, formats and repositories that the data resides within. Because even the slightest difference in data format, rules and collection methods will result in misrepresentations, use and analytics errors that can negatively affect your business’s success. Data standardization starts with Centralization. We take all of your disparate data files and sources to create one centralized intelligence database. Once all of your data is contained within one data set our scientists get their data geek on.
Our data standardization process will transform your foundation from sand to solid cement. Most data sets have similar challenges due to different formats and entry requirements such as inconsistent abbreviations, punctuation, capitalization, profanity, and special characters to name a few.
In our illustration we identify just three common areas of inconsistency requiring data standardization processing.