Generating Leads: Creating a Strong, Unique Value Proposition
What is the purpose of value proposition? In today's online market, attracting qualified leads is a highly competitive undertaking. Whether you're an agency specializing [...]
What is the purpose of value proposition? In today's online market, attracting qualified leads is a highly competitive undertaking. Whether you're an agency specializing [...]
We often talk about marketing automation in terms of movement, and it’s no wonder. Motion is integral to the concept of the sales funnel, and [...]
GET YOUR MARTECH ON You’ve taken the key first step by bringing [...]
Only 25% of leads are legitimate and should advance to sales. * Lead scoring is a shared sales and marketing methodology for ranking leads in order [...]
Sales/marketing integration, or SMI, connects your CRM to a centralized database. A single intuitive platform puts more customer knowledge within reach and helps you deliver [...]
Efficiency is built into automation. It’s what allows car companies to roll thousands of new vehicles off their assembly lines every day. Marketing automation is [...]
Marketing automation is an incredibly powerful tool-set, but without an idea of what you want to build or how you want it to work, it [...]
Your prospects are sending out signals at an incredible rate and volume, so why does it sometimes seem so hard to know what they want? [...]
YOU TALKING TO ME Guided Buyer's Journey We deploy [...]
AUTOMATED NURTURES IMPROVE EFFICIENCY AND EFFECTIVENESS The Guided Buyer's Journey We [...]
UNITED WE STAND Your sales and marketing teams have goals in common, [...]
/SALES & MARKETING AUTOMATION/ In this fast-paced information-rich marketplace automation becomes the key to an opportunistic organization. Especially now that the buyer is [...]
BEST IN SHOW It doesn’t matter how compelling your marketing copy is [...]
CLONING A WINNER Templates are a key element of automation because [...]
A-TEAM It isn’t enough to craft an amazing marketing campaign; you also need [...]
STEP ON THE SCALE Whether you’re an early adopter of marketing automation [...]
/SALES & MARKETING AUTOMATION/ Competition for your audience’s attention is at an all-time high. To engage your prospects, you need sophisticated software that [...]
KNOWLEDGE IS POWER Having a marketing automation platform without training is like owning [...]
STARTING ON THE RIGHT FOOT If your marketing automation platform is the [...]
TEARING DOWN WALLS Your data is one of your organization’s most valuable [...]