Reengage Through Retargeting

It’s great when your marketing efforts win over a new customer with the first contact, but most relationships with your leads don’t start that way. In fact, only about 2 to 5 percent do. To capture the other 95 percent, you need retargeting.

Retargeting puts businesses first in viewers’ minds by reinforcing initial marketing messages with repeated exposure. It lets you build on your introduction to prospects by serving up banner ads and paid search listings based on behavioral and contextual cues from your leads. Discover how retargeting leaves a lasting impression, why it’s become important enough to get its own budget, and how it affects your bottom line in this week’s infographic. Continue reading

REACH Digital Advertising Network

targetThe Reach Digital Advertising Network allows you to simply, effectively, and inexpensively target your customers and/or their clones through digital advertising (AKA display – banner advertising).

This extraordinary network gives you the ability to follow your customers and ideal prospects as they visit virtually any website on the internet. With the REACH Digital Advertising Network, you’ll gain mindshare, increase recall, and produce conversions more effectively than any other resource available. Best of all, we do all the work, and you reap all the benefits so let’s get started today.

Network Size

The Reach Digital Advertising Network utilizes the country’s largest online inventory partners to provide maximum reach in targeting your ad to your customers and ideal prospects.

Types of Programs

Targeted Digital Advertising

Allows you to target your customers and prospects with display advertisements across all screens and devices (desktop, mobile, tablet).grouptablet

Integrated Marketing Program

Allows you to increase your exposure and amplify the effectiveness of targeted omni-channel marketing by reaching your customers and ideal prospects through digital advertising, email, direct mail, and phones. This approach will produce a greater customer experience while delivering a stronger return on your investment.multichannel

How it Works

process-data

Step 1:

We upload your customer and prospect files via our secure process.
process2

Step 2:

We anonymize your customer records removing all personally identifiable information.

Step 3:

trackingThe records are then linked to their digital cookie, IP address and online device. This process allows you to show your ad to specific customers or clones (prospects) across all devices – phone, tablet or computer – this omni-channel approach will allow you to truly maximize your response rates across online and offline campaigns.

How Does This Differ From Other Programs

monitorWe continually monitor your campaign and available inventory across all networks to optimize your campaign performance. This process allows us to drive more ads to the higher performing networks in real-time to optimize the overall performance of your campaign. Once your campaign is complete, we’ll review the offers and customer segments that were most responsive so that you can create the most effective go-forward plan for future campaigns.

How Does the Creative Work

We can use your existing display ad or our design team can create one from scratch. Monitor your campaign across all inventory and analyze your campaign performance. Then drive more ads to the higher performing networks.

Standard ad display

  • Javascript/HTML tags; Image + Click URL (.png, .jpg, .gif); Flash File and Click URL
  • Javascript tags must accept third party click macros – Initial Load size must be 40kb or less
  • Auto-Initiated Audio or Video Play are not allowed
  • Flash files must use standard click variable name ?clickTAG?
  • No expandable banners, all rich media must be in-banner

Required: 728 x 90 pixels, 160 x 600 pixels and 300 x 250 pixels. Optional: 300×600, 320×50
728x90
160x600300x250

Mobile Web / Mobile App – Javascript / HTML or Image and Click URL

Required: 320×50
Optional: 300×50, 320×480, 768×1024 300×250, 728×90

Video
Option 1: 3rd Party Served
VAST tag that includes these formats: MP4, FLV and WEBM

Option 2: Hosted
Format: MOV or MP4
Video Length: 15 or 30 seconds, 15 seconds for YouTube
Size:<100MB
Codec: H.264
Bit Rate: 1 MB
Frames/sec: 24-25 or 29-30
Aspect Ratio:Native aspect without letterboxing (4:3, 16:9)
Resolution: 640×360 or 480×360
Audio Codec: MP3 or AAC
Click-through: URL or redirect for video

Analytics

Our analytics provide you with the actionable insights necessary to optimize the results of your campaigns. We utilize cutting edge predictive scoring that identifies which networks and prospects are most likely to convert on your offer in real-time to ensure the greatest return on your investment.

Retargeting-Analytics

reports

How do I get started

This part is easy because we handle everything from start to finish. You send us your customer list and we’ll match it up against our cookie and IP pool. This precise match allows us to link a digital id to your customers as well as create your ideal prospects by cloning your existing customers.

Now, for a special time offer, you can display advertise through our Targeted Digital Advertising program or our Integrated Marketing program for as little as $2,500.

Experience the Effect of Digital Advertising Today

Good Retargeting Habits

retargetingRetargeting is a relatively new development in the marketing industry, but it’s revolutionizing how companies do business online. Even a new science still has certain protocols and best practices, so when you develop your retargeting campaign, keep these concepts in mind.

Cap Frequency

If you’ve ever watched a football game that ran the same ad six times before the end of the first quarter, you know how irritating a constant barrage of the same message can be. The last thing you want to do is exasperate your potential customers, so make sure they’re getting the message at the right time and place. Marketing automation software helps coordinate a complex campaign and ensure you aren’t over-serving, especially if you plan on retargeting across multiple channels. You want them to know where to find you, not see you lurking around every corner of the Internet as they browse. Continue reading

Content

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