Reach Human Resource Professionals
From HR directors and hiring managers to business owners, human resource management is a key concern for organizations of every size. To help HR professionals [...]
From HR directors and hiring managers to business owners, human resource management is a key concern for organizations of every size. To help HR professionals [...]
Reaching marketing professionals presents a unique challenge for B2B businesses. CMOs and other highly influential marketing professionals are quick to take notice of innovative marketing [...]
What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges [...]
Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny – especially to data managers. A [...]
Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your [...]
When you think of automation, what’s your first thought? Maybe you think of machine-like precision, efficiency, or large-scale operations. Creativity probably isn’t your go-to, yet [...]
When it comes to getting feedback on your marketing activities, some technology gives you more than others. Technology alone is not enough, though; your software [...]
“Location, location, location.” It’s the real estate agent’s mantra, but it’s just as important to marketers who connect with their audience. What’s more, marketers have [...]
White papers are a proven currency for trading information with leads in the later phases of the buying journey, but only if you keep the [...]
Part of the point of marketing automation is to reduce your workload of repetitive tasks. Yet for many businesses, marketing automation technology stops with installation; [...]
Thousands of Americans retire each day, and as Baby Boomers age out of the workplace, the number of retirees is poised to grow. Environments for [...]
The predictions of a technology-driven 21st century are coming true. Virtually every industry has seen dramatic changes thanks to technological innovation, and the pace of [...]
Marketing automation software represents the state of the art in marketing technology, but without a firm grasp of what it can do for your organization, [...]
From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins too by implementing some lead [...]
Everyone appreciates convenience. Forms that auto-complete, plug-and-play apps, and subscriptions that automatically renew are just a few examples of ways technology can make life a [...]
If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number of leads, each of whom [...]
The legal profession is an exacting one requiring a great deal of subject knowledge. Marketing also depends on data, and the BridgeTower Media Legal Masterfile [...]
Have you ever encountered a form so long or complex that you decided the information on the other side of it wasn’t worth the trouble? [...]
For most organizations, growth happens not in a gradual, incremental way but in quantum leaps. Think back to the day the business was founded, the [...]
Data used to be seen as a static collection of objects, properties that could be moved around or stacked in different ways but were essentially [...]
Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight [...]
Information technology has transformed the healthcare industry, giving medical professionals a wealth of information. From improving care at the level of individual patients to big-data [...]
Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a [...]
There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through [...]
Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an existing lead’s record and updating [...]
If marketing were just a matter of finding the right words to say to the right people at the right time, every campaign would break [...]
As healthcare costs continue to grow and the Affordable Care Act is under scrutiny, availability of health insurance is in a more volatile state than [...]
Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in fueling these rapid changes. Just [...]
It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes of marketing success. All the [...]
In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up [...]
Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep [...]
Marketers rely on state-of-the-art analytics to improve campaign performance. By seeing how your previous campaign did, you learn valuable lessons about how to make the [...]
Non-profit organizations are thriving, and their mission statements are more diverse than ever. According to NonProfit PRO, a new generation is moving into leadership roles [...]
Modern marketing technology performs amazing feats. You’ve seen it in action every time you buy something from Amazon and see a list of related items [...]
From microwaved meals to instant messages, we live in an increasingly fast-paced world. What’s more, we have unprecedented control over our own little corner of [...]
The ascendancy of digital media has increased the need for graphic arts professionals who can give a brand’s imprint new relevance, design packaging that blends [...]
Last week’s overview of the best marketing automation workflows to set up today drew so much attention, we’re going to [...]
Big companies clearly need big data, but so do small and mid-sized B2B businesses. Data is an essential resource in the modern marketplace, and organizations [...]
Data has become as essential to business as water is to agriculture. Like water, sometimes the data coming in is impure; it could even harm [...]
Do you find your leads, or do they find you? With search engine optimization, or SEO, you can confidently answer, “both!” Organic searches channel leads [...]
One of marketing automation’s signature benefits is its ability to create complex workflows from simple elements. A single autoresponse email or customized landing page in [...]
Teachers are deeply invested in their work, but they aren’t the only professionals in the education sector who are committed to their field. Leaders at [...]
Take a look at any social media channel, and you’ll see people who are busier than ever. We fill our days (and our Facebook feeds) [...]
What’s your biggest data dilemma? Are you overwhelmed by too much data, or do you feel you don’t have enough of it to gain useful [...]
Programmatic. Digital. Automated. These may not seem like cozy words to wrap around your prospects, yet an automated approach does an outstanding job of making [...]
Just about every business that doesn’t yet use marketing automation to fuel engagement, score leads effectively, manage torrents of customer data, and deliver customized content [...]
Last week, we looked at who your audience is; this week, we’ll delve a little deeper into how your data about them is organized. The [...]
Is your lead nurture program a speedway, or is it a narrow back road? While this might seem like a concern only for large corporations, [...]
Data governance managers, database management consultants, data management supervisors – no matter what you call them, the people who handle your customer data are at [...]