Do You Know Where Your VIPs Are?
All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients [...]
All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients [...]
Custom-built components are an essential part of a host of industries from aerospace to food processing. For more than 40 years, engineers and manufacturers have [...]
Discussions about marketing theory are fascinating, but translating them into reality is what matters most for your bottom line. Lead generation is only part of [...]
It’s no secret that buyers are becoming more mobile, but not every business is able to keep up. While retailers are quick to keep pace [...]
Marketing automation’s power is huge – so huge that without some direction, the technology can become overwhelming without guidance. It’s why we refer to technology [...]
Many businesses think of data enhancement in terms of cost, but they’re looking through the wrong end of the telescope. Improving data quality directly increases [...]
As the Internet of Things becomes an increasing reality in a wide range of industries, the designers who build the infrastructure of this newly interconnected [...]
Protecting sensitive data is a huge marketing concern for a number of reasons. Earning your customers’ trust is the biggest one, but others include retaining [...]
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, [...]
When it comes to picking a spot for dinner or deciding what to read, a little spontaneity is a good thing. For lead generation strategies, [...]
Database services have been able to normalize, organize, and coordinate your customer data to give you a three-dimensional view of your leads for a few [...]
Trade shows remain one of the best ways to connect with key decision-makers in person, particularly in the B2B sector. The Emerald Expositions Trade Show [...]
With every new technology comes a whole mythology about what it can do and how it works. MARKETING AI® is no exception; while the novelty [...]
The Turing Test is the ultimate test of machine intelligence. Developed by Alan Turing long before the nascent AI we see today, the test involves [...]
What you can already do with data enhancement is pretty amazing. With AI-assisted data enrichment, you’re able to learn more about your leads, serve your [...]
What do bowling alleys, baseball diamonds, and bistros have in common? They’re all purpose-built to house specialized activities. Their form defines their function; you’d have [...]
It’s as true in business as it is in kindergarten: Unless you’re the only kid in the class, you’re going to be subject to the [...]
If you look them up in a thesaurus, you’ll see that the words “logo” and “brand” are listed as synonyms. That’s a little misleading; while [...]
What’s the difference between a house and a home? When you truly inhabit your surroundings and make them feel like an extension of yourself, you’re [...]
Food is as ancient and elemental as anything in life, yet food processing is continually evolving. As tastes, styles, and processing techniques change, manufacturers must [...]
As technology becomes mission-critical for an increasing number of businesses, so has the need for information technology and information security professionals. The ReachBase IT/IS/Technology Professionals [...]
Business thrives on competition, and every competition involves winners and losers. You want to be on the right side of that equation every time, but [...]
You intuitively know some differences in quality. You can easily tell a frozen pizza from the hand-tossed original, for instance, or tell a real rose [...]
The world’s population is somewhere north of 7.5 billion people, but chances are, only a fraction of them are part of your potential market. It’s [...]
John Wanamaker gave us what might be the most famous quote in marketing, and he did it before email marketing or marketing automation were even [...]
The healthcare sector is one of the largest employers in the nation, and it’s poised for burgeoning growth over the next decade. Published by PMG360, [...]
Perfect partnerships are hard to find, but CRM systems have met their ideal match in marketing automation. Marketing automation is the yin to customer relationship [...]
With its low cost, deep reach, and large scope, social media is irresistible to marketers. Unfortunately, many B2B prospects who are otherwise active on social [...]
What’s one of the first things you do to start your work day? Chances are good that you check your email. And if you’re like [...]
Automated personalization: It sounds like an oxymoron. The sleek precision of automated systems might seem like the farthest thing from the warm and fuzzy process [...]
For B2B businesses, account-based marketing is the new standard. Instead of taking a piecemeal approach, businesses focus on individual high-value customers with a personalized, targeted [...]
You know you don’t actually need that “weird old tip” for weight loss, but there’s still something compelling about certain images and phrases. They’re clickbait, [...]
Understanding your customers is essential, but what about the flip side of that equation? How well do you let your leads understand you through effective [...]
Despite the hospitality sector’s focus on personal interactions and building relationships with customers, technology still plays an important role for leaders in the industry. From [...]
The good news is that implementing automation technology is easier than ever, thanks to more options for data migration and marketing automation consultants who know [...]
From offices to manufacturing plants, technology has become integral to the modern workplace. Data security, database maintenance, and IT infrastructure are high priorities for successful [...]
How big a footprint does your marketing automation software leave? We don’t mean its physical presence, which is probably small enough to fit in the [...]
Lead magnets, those enticing offers that get prospects to stop and take notice of you, are more important than ever in an increasingly crowded marketplace. [...]
Customized marketing messages are far more than just getting the right name on the email greeting. Leads now expect a seamless user experience designed around [...]
How much of your data is accurate, normalized, and instantly available to you? If you’re like most B2B companies, you could be mistaking quantities of [...]
From big-data applications that provide accurate predictive analytics to AI virtual assistants, technology has transformed the insurance industry. To gain insight into how technology supports [...]
Every customer has a story to tell, and understanding that story helps you discover new leads with similar tales. A buyer’s journey describes a narrative [...]
Think about your local public library. It’s more than just a warehouse for books; it’s also a meeting place for groups, a social center, and [...]
When it comes to segmentation, some lines seem easy to draw. Segmenting your market by geographical location, company size, or annual income makes sense. But [...]
There’s one constant companion your leads take with them on every part of their buying journey: content. SEO content is there for them when they [...]
You have a hidden superpower, and you might be surprised how often you use it. Remember that dress that was blue and black (or was [...]
In her Harry Potter universe, J.K. Rowling’s magical sorting hat at Hogwarts automatically placed incoming students into the house where they would find the most [...]
In some aspects of your marketing strategy, you can easily see and course-correct if you aren’t headed in the direction you want to go. Lead [...]
One of the most important roles marketing automation can play in a growing organization is establishing it as a bona fide brand. A brand is [...]