Increasing customer loyalty is a major concern for any business, but it’s especially important to B2B businesses that rely on long-term customer relationships to thrive. In their efforts to encourage customer retention, some organizations forget that loyalty is a two-way street.
How do you express to your customers that you remain committed to being there for them, giving them consistently excellent service, and keeping them in the loop on your latest product lines? Marketing automation is one way to put customers first while allocating routine tasks to the software. Here’s how automation helps you become a more loyal provider. Continue reading
If today were the day you decided to buy a new car, would you go into the showroom with a make and model in mind? You probably would, and you would likely feel impatient with a seller who didn’t take the time to ask you what brought you into the dealership and listen to your answer. If the seller insisted on showing you rugged trucks and sedate minivans when you came in with dreams of a sporty little roadster, you would look around for another seller – or you might just walk out.
Every time businesses try to guess what their leads want instead of learning the real facts, they risk alienating the people they most want to impress. Discover what your leads want from you, and you’re on the way to earning their business. Continue reading
What do Google, NetFlix, and your microwave all have in common? They’re all great at providing instant – or at least nearly instant – gratification. Within seconds, you go from wanting to having. While meaningful improvements in email marketing conversion rates often take time to develop, you can get a little instant gratification today by asking and answering these quick questions. Continue reading
Data has value, and like anything of value, it needs to be secure. Data security is more than a pressing issue for customers and leads whose data could be hacked; it’s also a concern for the businesses to which they entrust their information. Put your leads at ease and protect your organization from data breaches with these tips for tighter security – no sophisticated IT knowledge required. Continue reading
From HR directors and hiring managers to business owners, human resource management is a key concern for organizations of every size. To help HR professionals grow their businesses and manage their personnel, Progressive Human Resource Management offers in-depth articles, news, and opinions on every aspect of the HR sector. Reach Marketing connects you with leaders in HR with the Progressive Human Resource Management Subscriber List. Continue reading
Reaching marketing professionals presents a unique challenge for B2B businesses. CMOs and other highly influential marketing professionals are quick to take notice of innovative marketing – and just as quick to spot approaches that are uniquely relevant to them. With the CMO Technology News Subscriber Mailing List, Reach Marketing connects you directly with marketing professionals, advertising executives, CMOs, email marketing directors, digital marketing managers, and other influencers. Continue reading
What are you doing differently this year than you did in 2016? It’s a more important question than you might think. Companies that faced challenges last year already know they need a change, but even those with marketing strategies that helped them thrive last year may find that their competition has caught up with them. Your best lead gen strategy for 2017 is to look at where you can change, not just where you want to stay the same. Continue reading
Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny – especially to data managers. A simple typo or transposition error can make the difference between getting your marketing message to its intended recipient or missing out on a sale altogether. Prospects can’t buy from you if they don’t know you’re there, so ensuring reliable communication and high visibility through data enhancement and data hygiene processes are critical to your success. Continue reading
Think about all the details you know about the people closest to you, and you’ll realize you have a huge wealth of information at your command. Birthdays, favorite foods, hobbies, tastes in music and reading material – you can probably summon up all these details and more about family and friends. If you slip up and forget an important date, you’re likely to hear about it from the other party. Continue reading
When you think of automation, what’s your first thought? Maybe you think of machine-like precision, efficiency, or large-scale operations. Creativity probably isn’t your go-to, yet marketing automation plays a major role in making the most of your creative. Automation lets your creative team focus on what they do best, allowing them to come up with more and better content that doesn’t feel canned.
Here’s how marketing automation can transform your content strategy. Continue reading