Reach Marketing Wins List Management of Crain’s Regional Publications

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Multi-industry publishing leader Crain Communications has selected Reach Marketing as exclusive list manager of their four flagship city regional publications including Crain’s New York Business, Crain’s Chicago Business, Crain’s Detroit Business and Crain’s Cleveland Business. Crain’s masterfile consists of 376,829 email addresses, 530,323 postal addresses and 21,641 phone numbers across all titles. Reach Marketing is also currently the list manager for Crain’s Advertising Age, Tire Business and Rubber & Plastics News.

With their focus on local business, politics and the economy, Crain’s city regional publications reach hundreds of thousands of influential decision-makers in high-value markets. Their responsive subscribers are entrepreneurs and top executives in real estate, finance, technology, healthcare, legal, manufacturing, retail, education and the arts. These executives rely on Crain’s for in-depth reporting and data points on local economic and business issues.

For more than 30 years, the sole mission of Crain’s Chicago Business has been to provide local business news and information to Chicago’s most influential executives.

Entering its fourth decade of service to Northeast Ohio, Crain’s Cleveland Business is the preeminent source for news, analysis, commentary and data essential for top executives and business owners.

For 26 years, Crain’s Detroit Business has served southeast Michigan’s business influencers and decision makers with must-have news and information that can’t be found anywhere else.

Crain’s New York Business provides news, information and connections on all facets of New York through the prism of business. Crain’s is the leading source of information on the New York economy, the companies and industries that operate there, and connections between government and industry.

Greg Grdodian, Reach Marketing CEO, welcomes the quartet of Crain Communications regional publications. “Crain Communications is one of the most prestigious brands in business publishing and we are honored to represent their flagship Regional publications.”

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For more information on Crain’s regional publications contact list manager Gregry Gilroy at 845.201.5329 or at Gregry.Gilroy@reachmarketing.com.

 

 

Chris Longo Named Chief Operations Officer of Reach Marketing

Chris Longo COO Reach Marketing(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) – Reach Marketing LLC announced today that Chris Longo has been appointed its Chief Operations Officer. Chris brings 20 years of management experience, database, network, end-user implementation and transformational direct marketing strategies to Reach Marketing.

Chris has held senior leadership roles at Direct Media and ePostDirect. He most recently served as Executive VP at InfoGroup/Edith Roman, where he led the company’s entry into the emerging digital marketing services and automation space, which grew to over $100 million dollars in revenue.

Greg Grdodian, CEO of Reach Marketing said, “Chris is well respected and uniquely qualified to lead our company-wide operations. He’s an experienced executive with remarkable management skills and industry knowledge. His expertise and leadership qualities make him the ideal person to elevate Reach Marketing’s operational excellence and add depth to our already strong executive bench. As a seasoned direct marketing manager, Chris’ extensive technology and marketing background has already had considerable impact in driving positive results for the firm. He’s a critical resource for us as we to continue to differentiate Reach Marketing, and fulfill our strategic business plan through the most effective and efficient means possible.”

“I’m thrilled to accept the position of Chief Operations Officer at Reach Marketing. Reach Marketing is the acknowledged leader in the field of integrated marketing services. I’m eager to help advance the company’s goals to meet our client’s evolving needs for the most successful marketing methods that use cutting-edge technology solutions to deliver maximum results. I am passionate about continuously improving product quality and innovation and am dedicated to building on our strong customer service focus and client satisfaction,” said Longo.

ProjectManagement.com Chooses Reach Marketing as Their Exclusive List Manager

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —  ProjectManagement.com, formerly known as gantthead, the premier membership network of IT managers and project specialists online, has chosen Reach Marketing as its exclusive list management firm. The ProjectManagement.com mailing list comprises 116,847 email addresses and 177,323 postal addresses of top IT professionals, C-level executives and senior decision-makers. ProjectManagement.com was formerly managed by Rickard Squared.

ProjectManagement.com serves the needs of managers and executives across a wide spectrum of industries, including healthcare, aeronautics, IT, telecommunications and finance. Members stay informed and on track with critical tasks in quality assurance, application development and information management through ProjectManagement.com’s e-newsletters, its website, and the company’s yearly virtual conference,

Reach Marketing will also be the exclusive list manager for the ProjectsAtWork mailing list comprising 28,169 email addresses and 71,474 postal addresses. Published since 2001, ProjectsAtWork is the only online business-to-business magazine for the project and portfolio management industry, addressing professionals who have frontline responsibility for projects, programs and portfolios in a range of environments and positions, including project managers, PMO directors, senior-level executives and agile teams.

Greg Grdodian, Reach Marketing CEO, said, “We’re proud to represent the ProjectManagement.com list assets.  These lists offer direct access to the largest membership base of highly sought after project management personnel available anywhere.”

View ProjectManagement.com Datacard

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For more information on the ProjectManagement.com mailing list or the ProjectsAtWork mailing list, please contact Gerard Petrocelli at 845.201.5319 or at gerard.petrocelli@reachmarketing.com.

Reach Marketing Earns List Management of the New to Market HCPro Masterfile

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —  HCPro, a leading provider of education and training in the growing healthcare compliance and regulation sector, has chosen Reach Marketing as its exclusive list management firm. The HCPro Masterfile includes 91,123 email addresses, 143,591 postal addresses, and 136,645 phone numbers of healthcare professionals, including hospital administrators, chiefs of staff, case managers and other key healthcare decision-makers. The file comprises book, cd and video buyers, newsletter subscribers and seminar attendees.

HCPro has more than 20 years of experience offering medical professionals and healthcare administrators the products and services they need to ensure compliance with regulatory agencies. As one of the premier services dedicated to the business of healthcare, HCPro offers books, online courses, newsletters, magazines, seminars and other channels for vital information about patient safety, accreditation of schools and corporate compliance. As regulatory practices change over time, leaders in healthcare compliance and administration must remain informed, and HCPro gives them the necessary tools to stay current.

Greg Grdodian, CEO at Reach Marketing, said, “The professionals who comprise the HCPro lists include some of the most influential in the healthcare administration and compliance sectors. We’re excited to be launching the HCPro lists to the marketing community.”

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For more information on the HCPro Masterfile, please contact Geffrey Gardner at 845.201.5331 or at geffrey.gardner@reachmarketing.com.

About Reach Marketing

Reach Marketing (https://www.reachmarketing.com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy.

*All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost.

Greg Grdodian Named CEO of Reach Marketing

gregg2(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) –Reach Marketing LLC announced today that Greg Grdodian has been named its Chief Executive Officer. Greg brings 18 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing.

“Greg’s rare blend of intellect, tireless work ethic, knowledge, experience and management credentials will continue to drive Reach and its clients toward ever greater success. The industry has experienced transformational change and this is a remarkable opportunity to apply Greg’s solid understanding of the science of direct marketing to the emerging field of digital and inbound marketing. The challenge is to reach anyone, anytime, anywhere and Greg’s an innovative leader who takes full advantage of all the latest technologies and media channels.” said Reach Chairman, Stevan Roberts.

Greg devoted the first 16 years of his career to Infogroup/Edith Roman where he developed industry-leading, multichannel products. He then joined Crain Communications where he was credited with securing triple digit audience growth by optimizing the firm’s digital products and services. Greg’s latest move to Reach Marketing in 2012 has propelled the company’s stellar growth as the industry’s leading integrated marketing company.

“It is with great pride and satisfaction that I assume the position of CEO at Reach Marketing.” said Grdodian. “As an organization, we will continue to set the standard for integrated marketing agencies. My commitment to Reach, our clients and the team we employ will never waiver. Reach Marketing’s combination of products, customer service and knowledge are truly unique in the industry and our innovation, expertise and dedication remain the hallmark of our pedigree.”

Techni-Tool Chooses Reach Marketing as Exclusive List Manager

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) —  Techni-Tool, a leading provider of test equipment, tool kits, soldering supplies, ESD products, chemicals, and hand tools  to the electronic production industry for over 50 years, has selected Reach Marketing as its exclusive list management firm. Techni-Tool’s list comprises 49,066 postal addresses of mail order buyers in electronics manufacturing, including engineers, QA/QC personnel, plant managers, technicians and supervisors. Techni-Tool’s list was previously managed by InfoGroup.

Techni-Tool serves markets including: aerospace/defense, alternative energy, automotive, avionics, chemical, computer, education, electronics, gaming, homeland defense, hospital/health services, medical manufacturing, non-electronic manufacturing, regulatory/agency, security, semiconductor, telecommunications and transportation.

Greg Grdodian, Partner at Reach Marketing, said, “Techni-Tool has been a leader in their space for many decades and we are honored to represent their list of buyers in the marketplace.”

View the Techni-Tool Masterfile Datacard.

For more information on the Techni-Tool Mail Order Buyers list, please contact Geff Gardner at 845.201.5331 or at geffrey.gardner@reachmarketing.com.

© Reach Marketing LLC 2013 All Rights Reserved.

Reach Marketing Wins List Management of Crain Communications’ Rubber & Plastic News and Tire Business

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Tire Business and Rubber & Plastics News, published by Crain Communications, have selected Reach Marketing to manage their subscriber mailing lists. These lists were formerly managed by Statlistics.

Since 1983, Tire Business newspaper, with a circulation of 32,812, has kept independent and commercial tire dealers informed of industry news. With in-depth feature articles, special reports and vital industry statistics, the newspaper reaches an international subscriber base of industry decision-makers including owners, managers and service managers at tire dealerships, after-market retailers and automotive service providers.

For more than four decades, Rubber & Plastics News newspaper, with a circulation of 12,200, has offered manufacturers, recyclers, research and development teams, and marketing professionals the latest domestic and international news and in-depth analysis in numerous supply sectors. Industry leaders look to RPN as their resource for critical information about novel technologies, innovative process management and upcoming industry conferences. Special reports on custom mixing, molding silicones, polyurethanes, latex-based rubber and other materials address a wide spectrum of industries.

Greg Grdodian, Partner at Reach Marketing, said, “We are honored to represent these industry leading titles by one of the most prestigious brands in business media.” Reach Marketing also manages Crain Communications’ Advertising Age and Creativity magazine subscriber lists.

For more information on the Tire Business subscriber list or the Rubber & Plastics News subscriber list, please contact Geff Gardner at 845.201.5331 or at geffrey.gardner@reachmarketing.com.

View the Tire Business Newspaper Subscribers Business Mailing List

View the Rubber & Plastics Newspaper Subscribers Business Mailing List

About Reach Marketing

Reach Marketing (https://www.reachmarketing.com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy.

*All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost.

Contacts

Reach Marketing
Geffrey Gardner, 845.201.5331
geffrey.gardner@reachmarketing.com

© Reach Marketing LLC 2013 All Rights Reserved.

Direct Marketing Industry Veteran Joel Manning Joins Reach Marketing

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Reach Marketing, the industry-leading direct marketing and email management specialists, announced the addition of prominent list broker Joel Manning as the company’s new Vice President, List Brokerage. Formerly of InfoGroup/Edith Roman Associates, Joel has over 20 years of direct marketing, customer acquisition and customer retention expertise.joelmanningpr

“My goal is to share my forward-thinking perspective and expertise,” Manning said. “By combining past experience with innovative integrated marketing solutions that look toward the future, Reach Marketing keeps clients ahead of their competition. I prioritize maximum response and return on investments while minimizing costs, and I feel that’s a good match with the Reach philosophy.”

With more than 72 million addresses, the Reach database is the largest in the industry.

Greg Grdodian, Partner at Reach Marketing, said, “Everyone at Reach is looking forward to the strategic value, enthusiasm and creativity Joel brings to our firm. We have spearheaded the rapid changes in our industry by offering our clients cutting-edge technology and outstanding customer service; Joel will play an instrumental role in furthering those goals.”

To learn more about Reach Marketing and the services it offers, visit www.reachmarketing.com or contact Joel Manning, Brokerage VP at 845.201.5339 or via email at joel.manning@reachmarketing.com.

About Reach Marketing

Reach Marketing is the acknowledged leader in direct and interactive marketing solutions specializing in: email and postal list management*, list brokerage, lead generation, integrated marketing solutions, database marketing, email marketing services, merge/purge and social marketing.

*All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost.

© Reach Marketing LLC 2013 All Rights Reserved.

Reach Marketing Earns List Management of Edgell Communications List Properties

Launches New To Market Email Masterfile

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Edgell Communications, a leading business-to-business media company producing print magazine, online communities, and executive conferences, has chosen the list management services of Reach Marketing. Edgell properties include Apparel Magazine, Consumer Goods Technology, Hospitality Technology, Mobile Enterprise, RIS News, and Vertical Systems Reseller. The Edgell Communications Business Masterfile includes 209,695 mailing addresses, 196,058 phone numbers and 132,026 new to market email addresses. The postal lists were formerly managed by Infogroup.

Since 1985, Edgell Communications (www.edgellcommunications.com) is a business-to-business media company with market-leading information products that serve the information technology and seasonal merchandising markets. Edgell’s Technology Group consists of 6 franchises that produce a combined 15 executive conferences, web seminars, whitepapers, e-newsletters, as well as benchmark industry research, custom digital content and custom publishing.

Edgell Communications provides access to leading technology executives in the food service lodging, retail, apparel, consumer goods, and reseller industries. Edgell lists also include access to attendees from its leading technology events, including the Multi-Unit Restaurant Technology Conference (MURTEC), the Hotel Technology Forum, The Consumer Goods Sales & Marketing Summit, and the Retail Technology Conference.

Greg Grdodian, Partner at Reach Marketing, said, “We’re pleased to represent the Edgell Communications list properties and launch the Edgell Email Masterfile to the market for the first time. Edgell’s lists have the scope and the focus to be of keen interest to business-to-business clientele.”

For more information on the Edgell Communications subscriber lists, please contact Geff Gardner at 845.201.5331 or at geffrey.gardner@reachmarketing.com or visit the Edgell Communications List Website.

View Edgell Communications Business Masterfile

View Edgell Communications Business Email Masterfile

View All Edgell Communications Lists

About Reach Marketing

Reach Marketing (https://www.reachmarketing.com) is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy.

*All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost.

Contacts

Reach Marketing
Geffrey Gardner, 845.201.5331
geffrey.gardner@reachmarketing.com

© Reach Marketing LLC 2013 All Rights Reserved.

Reach Marketing’s President Named to BtoB Magazine’s Who’s Who in B2B

waynerobertsPearl River, NY – For Immediate Release – Reach Marketing, the acknowledged leader in direct and interactive marketing services, announced today that company president Wayne Roberts has been featured in BtoB Magazine’s Who’s Who in 2013.

BtoB Magazine releases this annual list to recognize key thought leaders throughout the marketing industry. Roberts was among only 10 direct marketing executives so recognized within an industry of over 50,000 leading professionals. Wayne has overseen Reach Marketing’s steady growth into the leading direct marketing company that offers sales contact lists, lead generation, email marketing, database marketing, social and search marketing. Wayne helped develop the ReachBase, a B2B multi-channel database resource widely used by the industry.

Nominations for this list are submitted by readers, marketing organizations, industry experts and associates of BtoB Magazine’s editorial staff.

“I’m truly honored to be recognized by BtoB Magazine and by my colleagues. B2B Marketing plays a crucial role in the exponential growth of today’s interconnected world economy,” said Roberts. “With the recent advances in database marketing, analytics, email marketing, social and search, there’s never been a better opportunity for our customers to gain a competitive edge by applying our proven direct marketing strategies. I’m proud of Reach Marketing’s contributions, thought leadership, leading edge products and services that have become the spearhead for these rapid changes in our industry,” he continued.

To learn more about Reach Marketing, visit www.reachmarketing.com.
To connect with Wayne, contact him at 845-201-5311 or via email at wayne.roberts@reachmarketing.com

About Reach Marketing

Reach Marketing is the acknowledged leader in direct and interactive marketing solutions, specializing in: Email and Postal List Management, List Brokerage, Lead Generation, Integrated Marketing Solutions, Database Marketing, Email Marketing Services, Data Append, Data Hygiene, Merge/ Purge, Search, Video and Social Marketing.

© Reach Marketing LLC 2013 All Rights Reserved.

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