Making Email a Priority for B2B Lead Generation

Making Email a Priority for B2B Lead Generation

Making Email a Priority for B2B Lead Generation

B2B companies that come up with a successful lead generation strategy thrive, and email marketing is a major part of modern lead gen. How major? According to more than 600 marketing masterminds on LinkedIn, it’s in the top five most effective lead generation tools, and it’s second only to company websites as the most common channel for finding new leads.

A Lasting Impact

One of the most remarkable things about email marketing is its longevity. As B2B marketers adjust to changing audiences and a wealth of new media, email has retained its importance for decades – an eternity in digital marketing terms. It’s long been a preferred method for customer retention programs and retargeting, but this research shows how vital it is for lead generation. Four out of five marketing directors polled on LinkedIn rated email as an effective lead gen tool, and 92 percent use it regularly as part of a lead generation campaign.

Top Techniques for Lead Generation with Email Marketing

Prioritizing email as a means of generating leads, not just maintaining your connection with existing customers, opens the door to sophisticated lead nurturing strategies too. It isn’t enough to capture prospects’ interest initially; email marketing can also hold onto and increase that interest. The marketing experts on LinkedIn had something to say about which tactics they found most effective for lead gen. Some of these are:

  • Compelling content tailored to leads’ needs and sales readiness
  • Offers of more in-depth downloadable content
  • Behavioral and demographic audience segmentation
  • Triggered email, including autoresponse messages
  • Dynamic personalization that ensures content relevance
  • Preference pages that give email recipients greater control
  • Interactive content such as surveys, games, and polls
  • Multimedia email that contains animation, video, and/or audio
  • Loyalty programs that reward new and returning customers

Size Matters for Email Lead Generation

While email marketing ranked fourth overall among B2B organizations, it excelled as a lead generation tool for marketing directors of small to mid-sized businesses. For these companies, email was consistently ranked as the most effective lead-gen tool – even higher than tradeshows and SEO. Email’s cost effectiveness is one of its key selling points for mid-sized businesses; a dollar spent on email marketing goes farther than with any other lead generation tool. Larger businesses also benefit from a great ROI, but for smaller organizations, email’s efficiency is critical.

With its relatively low cost, ease of use, and high value, email makes sense as a primary B2B lead generation tool.

Reach Marketing Wins List Management of SME

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SME, an organization dedicated to the advancement of manufacturing and preparing the current and future workforce, has selected Reach Marketing as its list management firm.

SME helps manufacturing professionals find further education and training via digital and print publications, trade shows, and conferences. SME’s database is 100 percent response-generated and includes buyers and inquiries of SME products and events—magazine and eNewsletter subscribers, seminar and trade show attendees and mail-order buyers. The updated SME Masterfile contains 949,840 postal addresses, 255,476 email addresses and 756,391 phone numbers.

Greg Grdodian, CEO of Reach Marketing, said, “SME is the voice of manufacturers and we are honored to manage their database in the marketplace. We have a proven track record managing high-value lists in manufacturing and engineering sectors, and the SME Masterfile represents another great partnership that we are excited to begin.”

SME offers a diverse array of publications for manufacturing professionals in multiple fields. The organization’s flagship magazine, Manufacturing Engineering, is available in both print and digital formats. SME’s weekly enewsletter, Advanced Manufacturing Now, features the most relevant news of the day across the entire advanced manufacturing spectrum, with a special focus on critical parts making and manufacturing technologies for the aerospace and defense, motorized vehicles, medical and energy industries.

In addition to a suite of publications, SME also offers events and trade shows, training opportunities and education to a global audience. With Canadian and international lists as well as a wide range of U.S. audience selections, the SME Masterfile includes leaders in manufacturing industries around the world.

For more information on the SME list portfolio, contact list manager Geffrey Gardner at 845-201-5331 or via email at geffrey.gardner@reachmarketing.com.

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About Reach Marketing
Reach Marketing is an integrated marketing solutions company that enables marketers to reach their target audience and achieve maximum marketing results by leveraging their multi-channel data assets and innovative technology into a unified marketing strategy. *All lists managed by Reach Marketing include the ReachVerify© process, which includes reputation management optimization, E-COA, and address hygiene procedures, resulting in guaranteed delivery into the email box at no additional cost.

About SME
SME connects all those who are passionate about making things that improve our world. As a nonprofit organization, SME has served practitioners, companies, educators, government and communities across the manufacturing spectrum for more than 80 years. Through its strategic areas of events, media, membership, training and development, and the SME Education Foundation, SME is uniquely dedicated to the advancement of manufacturing by addressing both knowledge and skills needed for the industry. Follow @SME_MFG on Twitter or Facebook.

Reach Marketing Wins List Management of Plastics News

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Plastics News, the premier weekly newspaper serving the global plastics industry, has chosen Reach Marketing as its exclusive list management firm. Crain Communications, the parent publisher of Plastics News, is a leader in business media with more than 30 mastheads for business-to-business and consumer markets. The Plastics News Newspaper Subscriber Business Mailing List joins a number of other Crain Communications files managed by Reach Marketing including Advertising Age, Creativity, Crain’s Regional Publications, Rubber & Plastics News, and Tire Business.

The Plastics News Newspaper Subscriber Business Mailing List comprises 68,707 email addresses, 37,768 mailing addresses and 37,469 phone numbers of influential executives in the plastics sector.

From advances in bioplastics to recycling news to features on plastics molders and other processors, Plastics News covers every aspect of the industry with insightful analysis and in-depth knowledge. Manufacturing executives, engineers and suppliers to end users subscribe to the professional journal for information about new products and applications from health care to consumer goods. In a sector that is undergoing constant change and development, staying informed is critical, and Plastics News helps executives keep current. The journal is celebrating its quarter-century anniversary in 2014.

Greg Grdodian, CEO of Reach Marketing, was enthusiastic about including the Plastics News list among the Crain Communications family of data files. “As one of the premier publishers of industry news mastheads, Crain Communications offers outstanding quality in its publications and their engaged subscriber bases.  We are honored by their decision and excited to represent Plastics News in the marketplace.”

View the Plastics News Newspaper Subscriber Business Mailing List

For more information on the Plastics News Newspaper Subscriber Mailing List, please contact list manager Geffrey Gardner at 845.201.5331 or Geffrey.Gardner@reachmarketing.com.

Reach Marketing Earns List Management of Agile Education Marketing Multichannel Lists

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Agile Education Marketing, an education database and marketing services firm that specializes in serving the needs of the education sector, has selected Reach Marketing as its list management company. Education is a rapid-growth sector, and Agile Education Marketing was founded in 2009 to meet the industry’s growing needs for responsive, technologically advanced data collection and delivery. The Agile Education Marketing Masterfile includes over 4.7 million mailing addresses and 3.1 million email addresses of key school personnel and educational administrators in Early Childhood, K-12 schools and districts and Higher Education institutions.

The Agile Education Marketing lists are segmentable by position, subject, grade level and educational environment to reach decision-makers at every level. Whether interested buyers want to reach out to high school science teachers or connect with coaches, Agile Education’s files have a population to fit the desired profile.

Greg Grdodian, CEO of Reach Marketing, finds the partnership possibilities between Reach Marketing and Agile Education exciting. “We are honored to represent the leader in the education sector and look forward to contributing to their growth by combining our technology and suite of services with their robust data assets,” Grdodian said.

View the Agile Education Marketing Masterfile

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For more information on Agile Education Marketing’s highly responsive multichannel lists contact list manager Wayne Nagrowski at 845.201.5318 or Wayne.Nagrowski@reachmarketing.com.

Reach Marketing Awarded List Management of Pensions & Investments

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Pensions & Investments, one of the premier publications for pension, portfolio and investment management executives, has chosen Reach Marketing as their exclusive list management firm. Crain Communications, the parent publisher of Pensions & Investments, is a leader in business media with more than 30 mastheads for business-to-business and consumer markets. The Pensions & Investments Subscriber Business Mailing List joins a number of other Crain Communications files managed by Reach Marketing.

The Pensions & Investments Subscriber Business Mailing List consists of 40,449 mailing addresses and 37,582 phone numbers of executives who manage the flow of funds in the institutional investment market. Pensions & Investments‘ coverage includes business and financial news, legislative reports, global investments, product development, technology, investment performance, executive changes, corporate governance and other topics crucial to the people who drive the world of professional money.

Greg Grdodian, CEO of Reach Marketing, said “Pensions & Investments reaches an extremely influential audience within the financial management sector. It’s an honor to add this list to Crain Communications’ selection of data files with Reach Marketing.”

View the Pensions & Investments Subscriber Business Mailing List

For more information on the Pensions & Investments Subscriber Business Mailing List, contact list manager Gerard Petrocelli at 845.201.5319 or Gerard.Petrocelli@reachmarketing.com.

Marketing Automation & Digital Media Veteran David Klein Joins Reach Marketing

David_Klein1PEARL RIVER, N.Y., June 11, 2014 – Reach Marketing, (https://www.reachmarketing.com) the industry-leading marketing automation, direct and email marketing specialist, announced today that it has added technology and marketing veteran David Klein as the company’s new Senior Vice President, Product Development and Database Services. Continue reading

Reach Marketing Wins List Management of SYS-CON Media Multichannel Lists

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SYS-CON Media has chosen Reach Marketing as its exclusive list management firm. SYS-CON Media, founded in 1994, is widely recognized in the Internet-technology and magazine publishing industries as a leading publisher of i-technology magazines, electronic newsletters, and accompanying i-technology breaking news, education and information Web portals. They further solidified their dominant role in the i-technology space with the 2001 launch of an events business, SYS-CON Events, producing trade shows and conferences such as Cloud Expo®, Big Data Expo®, DevOps Summit and Internet of ThingsExpo.

The SYS-CON Media Technology Masterfile consists of 82,055 mailing addresses and 174,595 email addresses of key decision-makers in information technology including programmers, developers, C-level executives and software engineers.

Internet technology and web-based development are poised for continued rapid growth, and SYS-CON Media’s mastheads reach the architects of that growth with insightful articles, educational features and thoughtful opinion pieces in widely respected online magazines and e-newsletters such as Cloud Computing Journal, DevOps Journal, Big Data Journal, Java Developer’s Journal and Internet of Things Journal.

Greg Grdodian, CEO of Reach Marketing, said, “We’re especially excited to leverage our suite of services to further SYS-CON Media’s audience growth as they have been a leader in Internet technology and publishing for more than two decades. The SYS-CON Media files present the B2B community with multichannel opportunities to reach the most, highly sought-after technology professionals available.”

View the SYS-CON Media Technology Masterfile

View all SYS-CON Media datacards

For more information on the SYS-CON Media Multichannel Lists, contact Wayne Nagrowski at 845-201-5318 or via email at wayne.nagrowski@reachmarketing.com.

Design-2-Part Awards Exclusive List Management to Reach Marketing

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Design-2-Part magazine, a leading industry publication for engineers and purchasing managers across a wide spectrum of manufacturing and research sectors, has chosen Reach Marketing as its exclusive list management firm. The Design-2-Part Subscribers Business Mailing List consists of 69,083 global subscribers, 57,800 email addresses and 67,733 phone numbers for C-level executives and design engineers in key industries.

For subscribers, Design-2-Part magazine provides insightful feature articles and news about the aerospace, aviation, electronics, telecommunications, manufacturing and automotive industries. Original equipment manufacturers and procurement personnel seeking solutions to their most challenging issues find answers in D2P’s pages.

The Design-2-Part Trade Show Attendees Mailing List comprises over 67,182 engineering and manufacturing decision-makers who attend one of the Design-2-Part Shows, the longest running manufacturing event dedicated to promoting design, parts and services. Each show features hundreds of job shops and American contract manufacturing suppliers exhibiting their skills in design, prototypes, production runs, value added services, assemblies, electronics, and much more.

“We are excited to work with Design-2-Part as they comprise an audience of hard to reach manufacturers and engineers who are influencers in some of the nation’s most vital industries,” said, Greg Grdodian, CEO at Reach Marketing.

View Design-2-Part Magazine Subscribers Business Mailing List datacard

View Design-2-Part Trade Show Attendees Database datacard

For more information on the Design-2-Part Subscribers Business Mailing or the Design-2-Part Trade Show Attendees Mailing List, please contact account manager Geffrey Gardner at 845-201-5331 or at geffrey.gardner@reachmarketing.com.

SourceMedia Awards List Management to Reach Marketing

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — SourceMedia, one of the premier publishers in the financial services industry, has selected Reach Marketing as its exclusive list management firm. SourceMedia reaches key financial, technology, corporate management and general business decision-makers within the banking, mortgages, payments, capital markets, municipal finance, accounting, healthcare, benefits, and investment advisory markets with a wide range of online and paper publications. The SourceMedia Masterfile consists of 1,579,013 mailing addresses, 930,305 email addresses and 1,314,764 phone numbers. These files were formerly managed by MeritDirect.

Anchored by bank executives, CFOs, financial advisors, accountants, employee benefits directors, and technology managers SourceMedia’s extensive list of publications offers leading-edge data, analysis and insight from an award-winning editorial team. Web seminars and conferences add depth and scope to the company’s portfolio for business leaders who seek more knowledge and growth. SourceMedia brands include American Banker, Employee Benefit News, Financial Planning, On Wall Street, Accounting Today, The Bond Buyer, Health Data Management, Information Management, National Mortgage News, Mergers & Acquisitions, Insurance Networking News and Credit Union Journal, plus several others.

Greg Grdodian, CEO of Reach Marketing, said, “It’s an honor to represent this prestigious brand of world class publications in the marketplace. Finance is the control center for every business, and SourceMedia has the most comprehensive coverage of the key executives that make buying decisions for their organizations.”

“Over the past year, SourceMedia has doubled the size of its audience database while maintaining a high percentage of decision-makers,” said Adam Reinebach, Executive Vice President, Marketing Solutions, SourceMedia. “Reach Marketing has a creative, experienced team that understands our markets and the needs of our marketing clients. We’re excited to work with them.”

For more information on any of the SourceMedia mailing lists, contact Gerard Petrocelli at 845.201.5319 or at Gerard.Petrocelli@reachmarketing.com.

View SourceMedia List Website

Reach Marketing Wins List Management of Business Insurance

(PEARL RIVER, NY — EFFECTIVE IMMEDIATELY) — Crain Communications, an acknowledged international leader in business-to-business publications and industry journals, has selected Reach Marketing as exclusive list manager for the company’s premier information source on risk assessment and protection, Business Insurance. Formerly managed by Statlistics, the Business Insurance Masterfile comprises 98,173 unique postal addresses of C-level executives, risk management professionals and insurance brokers.

For more than 45 years, Business Insurance has served the needs of business owners and executives seeking information about insurance, risk and protection. The print edition of Business Insurance magazine reaches consultants, brokers and insurance professionals across a wide range of specialties, including healthcare, transportation, construction and energy.

With insightful features, case studies and timely news briefs, the digital version of the magazine also offers readers an opt-in email newsletter and daily mobile updates. Subscribers include influential executives, business owners, property managers, consultants and other key personnel involved in risk reduction and management.

Greg Grdodian, CEO of Reach Marketing, said, “We’re delighted to represent Business Insurance in our list management division which includes other Crain Communication properties such as Advertising Age, Creativity, Crain’s Regional Publications, Rubber & Plastics News and Tire Business.

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For more information on the Business Insurance subscriber file, contact list manager Gerard Petrocelli at 845.201.5319 or at Gerard.Petrocelli@reachmarketing.com.

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