Search engine optimization is a natural fit for content-hungry marketing automation systems, but not every organization that’s new to automation knows how to make them [...]

Although marketing automation is a hot topic for marketers, that doesn’t mean everyone who talks about it is ready to embrace it. Marketing teams that [...]

It’s one thing to know the basics about marketing automation – what it is, how it works, and what it can do for [...]

Your customers are now more knowledgeable than ever, and they want to dive deeper than a blog post or briefing will allow. White papers give [...]

Some elements of marketing will never be replaced by machines. Content creation is something software just can’t do, for example, although it hasn’t stopped programmers [...]

When used well, marketing automation transforms your marketing department into a powerful revenue generator by converting more leads, retaining your best customers, and eliminated wasted [...]

From getting the most accurate weather forecast for your weekend trip to tracing the most efficient route for your morning commute, predicting the future is [...]

How do you choose a direction for your marketing strategy? What do you use to navigate past unforeseen obstacles such as market shifts, increased competition, [...]

In an information-rich age, buyers don’t want to wait to learn. They actively seek out insight before making buying decisions, and they’ll range far afield [...]

The word “automation” may conjure up images of mechanical precision, speed, and efficiency, but it doesn’t sound particularly warm and friendly. Marketing automation, however, allows [...]

Anyone who watched the last season of “Mad Men” saw the dawn of data-driven marketing in the late 1960s. Don Draper could never have predicted [...]

While some bedrock truths remain, the landscape for marketers has shifted dramatically in just the past few years with the advent of marketing automation. Marketers [...]

Your marketing automation vendor can tell you everything you need to know about the system’s features and capabilities, but what about the details you want [...]

Account-based marketing, or ABM, is ideally suited to B2B sales. The extended sales cycles, multiple layers of buying authority, and years-long customer relationships are perfect [...]

The average professional gets more than 100 pieces of business email daily. How many of them ever get read is a different story and a [...]

If you only have a hammer, every problem is a nail. With marketing automation, you have the opposite issue – you have one of the [...]

Marketing automation does a remarkable job of reducing errors and eliminating busywork for businesses that use it. With automation technology, you’re able to connect with [...]

Marketing automation is a future technology that’s here today, but that doesn’t mean it has stopped evolving. In its first incarnation, automation was fairly simple, [...]

Do you reshape your business to the software it uses, or do you expect the software to adapt to you? Chances are, you picked the [...]

Marketing automation is capable of transforming how you do business, but as with any new technology, it has a learning curve. One of the mistakes [...]

Leads, like water, generally take the path of least resistance to reach their destination. Unlike water, though, people aren’t perfectly predictable; sometimes they surprise you. [...]

It’s no longer a secret that customization and personalization factor strongly into lead engagement. Marketing automation technology, the most effective way to create a personalized [...]

Some psychologists say it takes only about 21 days of concerted effort to make a habit of new and better behavior. That’s good news on [...]

How much of their buying journeys have your leads traveled on their own before you and your sales team even know they’re there? Figures range [...]

Customers rarely mean to keep secrets. They already entrust plenty of vital information to you, and if you ask them for more, they usually volunteer [...]

Marketing automation technology has a voracious appetite for content. From lead nurture programs to customer retention campaigns, your content plays a key role in how [...]

Engagement is more than just the current hot buzzword for marketers. It’s a critical measure of how likely your leads are to become buyers, yet [...]

Your customers have more choices now than ever before; why should they choose you? A better customer experience seems to be the answer. When polling [...]

To data scientists, the evolution of marketing automation has been fascinating to watch. It’s been rapid enough to track in real-time, giving researchers [...]

Marketing automation software is the next and greatest step in the transformation of marketing into the digital realm, but not every marketing platform handles the [...]

Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your [...]

Marketing automation is itself the product of years of technological and business evolution. Big-data technology fused with marketing intelligence and software development form the backbone [...]

The advantages of marketing automation are getting clearer by the month. As many as 80 percent of users generate more leads, and those leads pay [...]

When asked about their single highest priority, the majority of CMOs in B2B organizations cited lead generation, according to the 2016 Marketing Automation Survey Summary [...]

In the 2016 release of Marketing Land’s report on B2B marketing automation platforms, two trends were clear. One is that businesses are poised to spend [...]

Great content pulls leads into your sales pipeline, but they sometimes need a bit of a push to traverse it. That’s why marketing involves both [...]

You might remember playing the guessing game 20 Questions as a kid. The object of the game was to learn what someone was thinking about [...]

No, that isn’t a typo in the title. We mean “context,” not “content.” Of course, content’s important; if you don’t have anything of substance to [...]

Mobile marketing has transformed the marketing landscape in a way that nothing else has since the advent of email. Now that the majority of your [...]

There’s no shortage of analytics to run and metrics to measure when it comes to your content. Page views, bounce rates, and overall time on [...]

Your audience is everywhere, especially in the digital realm. If they’re seeking solutions for a specific problem, they can chew through hundreds of pieces of [...]

White papers are an outstanding way to provide meaningful content to your prospective customers. They establish your authority in your industry and give you a [...]

Too often, organizations look at marketing only in terms of cost while ignoring revenue. Given that the point of marketing is to drive revenue, that [...]

Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad [...]

With goals in mind, your lead nurture program goes from a disorganized attempt to meet prospects’ needs to a well-oiled machine designed to deliver everything [...]

A centralized marketing platform that gives you complete omni-channel control, the power of big data applications, lead capture and scoring systems, seamless attribution, simple ROI [...]