Streamlining Your Email Marketing Strategy

Streamlining Your Email Marketing Strategy

It’s hard to overstate the importance of a great email program to successful digital marketing. With it, you’re able to generate new leads, gather information about your audience, deliver relevant content, spur sales with special offers, and reward customer loyalty, to name just a few of email’s benefits. It’s that very flexibility that sometimes makes it a challenge for marketers to manage. How do you maintain clean data? How do you customize emails for different marketing segments? How do you execute A/B split testing, and how quickly do you get your results? Continue reading

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