What Does Your Marketing Data Do – Defining Your Data Strategy
Data isn’t just a collection of names and numbers; it’s one of the most valuable resources your business has. You can pay to acquire more [...]
Data isn’t just a collection of names and numbers; it’s one of the most valuable resources your business has. You can pay to acquire more [...]
When moving from conventional marketing to a data-driven strategy that highlights customer knowledge and customized content, it’s easy to focus on the setup and lose [...]
Last week, we looked at how art and science come together in data-driven content marketing. Today, we’ll look at the people who consume that content [...]
You don’t need to have watched Mad Men to see how technology has transformed advertising and marketing. Email, mobile technology, social media, SEO/SEM, and marketing [...]
B2B business owners are increasingly aware of the need for account-based marketing. In marketing surveys of B2B executives, as many as 90 percent of them [...]
Individual data points may not look like much to the casual observer. When millions of pieces of information come together, though, they have incredible power. [...]
Good database managers understand data; great database managers understand people. Every data point represents a small piece of knowledge about a real person, but it’s [...]
From simple tasks such as storing transaction histories or firmographic data to more sophisticated jobs like putting together buyer personas and building comprehensive account-based marketing [...]
How does the biggest and most revolutionary change in marketing help you do better at the most personal level of service? It might seem like [...]
Marketing databases that contain data about customers you’ve already converted serve many valuable purposes. They foster loyalty, improve your market knowledge, and allow you to [...]
Database Marketing Database Marketing The power of relational databases to interpret and analyze large volumes of information has [...]
Let’s face it: Just about every company talks about leveraging data to derive important market insights and deliver better customer service with deeper audience knowledge. [...]
When some marketers talk about social media, they’re focused more on what they’re saying than what audiences want to hear. The point of social media [...]
Where do you find your perfect match? How to make relationships last? What can you do to gain a deeper understanding of your partner? These [...]
The marketing landscape is no longer designed by businesses for customers to move through; it’s increasingly built by your leads, many of whom do more [...]
Think of your marketing database as a library. Do you want it to be a static repository of information where books gather dust and few [...]
Marketing technology has a stratospherically high ceiling, yet for many companies, a database marketing strategy that lets them get off the ground is still elusive. [...]
For IT pros, artificial intelligence isn’t just science fiction. It’s part of what they work with every day. Only recently has intelligent technology started to [...]
From ancient marketplaces to corner stores, sellers have known about the importance of information. Collecting data to understand customers’ needs better and improve lead generation [...]
When considering database services as part of a larger integrated marketing strategy, businesses often look at the technology first – and with good reason. Without [...]
Data-driven marketing tells you volumes about your prospects and customers, their motivations, and the effectiveness of your marketing efforts. Even with the best data collection, [...]
If you could instantly respond to each lead and cater to every prospect’s interests, you’d almost certainly do it, yet how can businesses manage a [...]
Since the turn of the century, database marketing has grown from a nascent industry at the edge of science fiction to an essential component of [...]
While we’re not yet in the realm of A.I.s that can run your marketing department for you, some marketing databases are smarter than others. Think [...]
Assessing the potential value of a single sale is important to your business, but how much more important is it to get an idea of [...]
Data is one of your organization’s most precious assets, yet it’s one many businesses consistently undervalue. With a properly maintained and managed database, you’re able [...]
From Roman marketplaces that used mosaics of different scenes to direct customers to stalls for fish, spices, or cloth to the proliferation of product placement [...]
Where does your data come from, and how much can you rely on its accuracy? These questions are fundamental to building a database marketing strategy [...]
One of the biggest pain points for B2B marketers is the transition between marketing and sales. In an inefficient system, siloed marketing and CRM databases [...]
Data is the key to informing your marketing strategy. With it, you understand who your customers are, how you can serve them better, and how [...]
To connect with your customers, you first need to know who they are and how to reach them. Your marketing success depends on data. Services [...]
Just as an engine is more than a collection of parts, a database is more than just a collection of facts. It’s how those parts [...]
Database marketing can take the information you already have about your audience and derive incredibly useful insights from it, but what can it tell you [...]
Clay tablets, papyrus scrolls, illuminated manuscripts, library books, digital data – the medium in which we record information has changed, but the need for proper [...]
There’s a reason data security has become a big concern for businesses and customers alike. Information has value, and that means a database is as [...]
A state-of-the-art marketing database without knowledge is like a new subway system without any commuters. Sure, it’s shiny, but it doesn’t accomplish anything. Where, then, [...]
Data drives every aspect of your marketing strategy. From coordinating lead gen activities to understanding your customers’ behavior to putting your buyers’ lifetime value into [...]
Data-driven marketing is practically synonymous with the technology used to construct and maintain databases; you can’t have the former without the latter. How you use [...]
The volume of data marketers now have to manage is huge, and it’s constantly growing. Add that rapid growth to the mercurial nature of social [...]