Database Marketing. Read about the latest insights and thought leadership about database marketing including data management, data append, data enhancement and database 360.

Healthcare-Data-Quality

Getting Your Healthcare Marketing Message Delivered Getting Your Healthcare Marketing Message Delivered [...]

2020-07-10T11:48:40-04:00December 13th, 2019|Comments Off on Healthcare-Data-Quality

healthcare-marketing

Build Your Ideal Healthcare Marketing Ecosystem Health Data Marketing Solutions Empowering Health Care Through: Data Quality Central [...]

2021-03-10T10:31:12-05:00December 13th, 2019|Comments Off on healthcare-marketing

Customer Data Platform

It isn’t enough to amass data. You also need a unified, centralized and fully integrated database across all marketing channels.  Only then will [...]

2021-03-03T17:20:46-05:00February 11th, 2019|Comments Off on Customer Data Platform

Duplicate Identification

REDUCING THE NOISE How do you know you’re not sending multiple messages [...]

2018-10-22T15:19:31-04:00February 12th, 2018|Comments Off on Duplicate Identification

Data Standardization

THE STANDARD IS THE STANDARD Data drives business. It’s the foundation that [...]

2018-10-22T15:18:39-04:00February 12th, 2018|Comments Off on Data Standardization

Data Validation

QUALITY OVER QUANTITY Quality counts for more than quantity in today’s information-rich [...]

2018-10-22T15:20:15-04:00February 8th, 2018|Comments Off on Data Validation

Extract, Transform, Load (ETL)

/DATABASE MARKETING/ Extract, transform, and load processes (ETL) draw existing data from multiple sources, perform necessary operations such as normalization and optimization on it, [...]

2021-03-04T13:22:16-05:00February 8th, 2018|Comments Off on Extract, Transform, Load (ETL)

Database Mapping

SIMPLIFYING COMPLEXITY Data is dynamic; it doesn’t stay in one place, and [...]

2021-03-04T14:00:16-05:00February 7th, 2018|Comments Off on Database Mapping

Data Warehouse Architecture

BLUEPRINTS FOR SUCCESS Building a neatly organized and fully integrated, secure [...]

2021-03-04T13:59:04-05:00February 7th, 2018|Comments Off on Data Warehouse Architecture

Data Mining/Data Mart

DATA MINING Data mining helps businesses process huge volumes of data to spot [...]

2021-03-04T13:55:58-05:00February 7th, 2018|Comments Off on Data Mining/Data Mart

Data Integration

CONNECTING THE DOTS By aligning whole software systems and data-sets, an integrated database is [...]

2021-03-03T17:21:24-05:00February 6th, 2018|Comments Off on Data Integration

Enterprise Data Warehouse

/DATABASE MARKETING/ It isn’t enough to amass data. You also need a centralized and fully integrated database to enable your marketing and sales [...]

2021-03-03T17:25:17-05:00February 6th, 2018|Comments Off on Enterprise Data Warehouse

Dashboards

SEEING CLEARLY We’ve become a nation of checkers. From our phones to [...]

2021-03-04T13:51:47-05:00February 6th, 2018|Comments Off on Dashboards

Custom Reporting

MY NUMBERS NEVER LIE Marketing insight that isn’t easily accessible is a [...]

2021-03-03T17:14:49-05:00February 6th, 2018|Comments Off on Custom Reporting

Ideal Customer Profile

THE CLONES HAVE IT What do your best customers have in common? From [...]

2021-03-04T14:07:12-05:00February 2nd, 2018|Comments Off on Ideal Customer Profile

Modeling

TELLING A BEAUTIFUL STORY Scientists regularly devise models to explore how complex [...]

2018-10-22T15:30:59-04:00February 2nd, 2018|Comments Off on Modeling

Business Intelligence

/DATABASE MARKETING/ In the information age, knowledge is power. Business intelligence acts as a force multiplier for that power, allowing companies to turn [...]

2021-03-04T13:26:14-05:00February 2nd, 2018|Comments Off on Business Intelligence

Email Deployment

/DATABASE MARKETING/ Email Marketing is recognized as the most important channel because it continuously offers the highest ROI and the lowest barrier to [...]

2021-03-03T17:36:00-05:00February 1st, 2018|Comments Off on Email Deployment

Data On-Boarding

AUDIENCE SPRINGBOARD INTO ACTION Our outbound marketing platform safely and securely transfers [...]

2023-06-27T14:58:17-04:00February 1st, 2018|Comments Off on Data On-Boarding

Does Your Marketing Database Talk to Itself?

Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it’s essential. With so many moving parts, how does your [...]

Database Integration

LIVING IN HARMONY Automation has the power to transform your marketing strategy, but [...]

2021-03-03T17:23:42-05:00January 15th, 2018|Comments Off on Database Integration

What’s Hot and What’s Hype in Database Marketing

What’s Hot and What’s Hype in Database Marketing Big data is no longer just for academicians and research labs; it’s having a huge impact in [...]

2021-03-16T16:22:24-04:00March 22nd, 2016|Comments Off on What’s Hot and What’s Hype in Database Marketing

Improving Information Security in a Data-Driven World

There’s a reason data security has become a big concern for businesses and customers alike. Information has value, and that means a database is as [...]

2016-03-22T16:22:52-04:00March 22nd, 2016|Comments Off on Improving Information Security in a Data-Driven World

Database Management

Strengthen Your Data Assets with World-Class Database Management Combining state-of-the-art technology and multi-channel expertise, Reach Marketing offers a database management service for the digital era. [...]

2018-02-13T15:53:26-05:00March 6th, 2013|0 Comments

Retention

Do you know what delights your customers and keeps them loyal to you? You’ve probably invested countless hours and a big part of your marketing [...]

2015-04-01T16:32:34-04:00November 26th, 2012|0 Comments

Integrated Marketing

Your marketing strategy should consist of a number of different channels to distribute your content/promotional offer. These diversified channels should include email, direct mail, websites, [...]

2015-04-01T16:25:12-04:00November 26th, 2012|0 Comments
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