Healthcare-Data-Quality
Getting Your Healthcare Marketing Message Delivered Getting Your Healthcare Marketing Message Delivered [...]
Getting Your Healthcare Marketing Message Delivered Getting Your Healthcare Marketing Message Delivered [...]
Build Your Ideal Healthcare Marketing Ecosystem Health Data Marketing Solutions Empowering Health Care Through: Data Quality Central [...]
You can only market effectively to prospects when you understand who they are. Getting to know them can be an arduous process, especially in digital [...]
Data science and marketing have become increasingly intertwined, but not all data is equally useful to you. When adding data enrichment to your sales and [...]
We’d bet that most of you who visit our blog and sign up for our newsletter will read this article [...]
Great communication doesn’t just mean what you share with your leads; it’s also about what they’re telling you – even if they aren’t aware of [...]
Every prediction for the coming year involves a certain amount of speculation, but the most accurate assessments also have something else: high-quality data. Data makes [...]
SIZE MATTERS Add employee size data at the corporate or site [...]
ACCOUNT-BASED SWAG Add digital IP address identification to your customers and target [...]
What do you get the people who matter most to your company, your buyers, to show your appreciation for their loyalty? It’s a given that [...]
/Data Enrichment Solutions/ Every business is unique, but B2B marketers often fail to honor that, instead adopting a one-size-fits-all approach. By speaking directly [...]
When it comes to data, too many companies are still paddling around in the kiddie pool. They have the isolated pieces of information they collect [...]
All marketers know that the key to growing your business is about getting your company’s information delivered into the hands of your [...]
/Data Enrichment Solutions/ All marketers know that the key to marketing success is getting your offer delivered. With the influx of incomplete and inaccurate [...]
The more you know about your customers, the better you’re able to serve them. The tricky part is that they won’t always tell you what [...]
How do you connect with a moving target? That’s the essential question sellers and marketers have tried to answer for ages, and only recently has [...]
When it comes to market segmentation, where do you draw your lines? Some segments are relatively easy to define based on geographical location, buying history, [...]
If they know you’re listening, customers are pretty forthcoming with their data. Give your leads a chance to tell you more about what they want, [...]
If you could assemble buyers in a factory, your sales team’s life would be simple. One solution would fit every customer. No one would have [...]
Traffic, weather, the stock market – a lot of things affect us more than we affect them. We may not be able to control everything [...]
Marketers and sellers have increasingly focused on how they can communicate with one another better through database integration. We recently ran a Twitter poll about [...]
From psychographic profiles to demographic details, you can construct amazingly detailed portraits of individual customers. There’s another important role such data can fill: It’s also [...]
Technologically sophisticated. Powerful. Precise. Just plain cool. No, we aren’t talking about laser technology, although we could be; we’re talking about data enhancement. While self-reported [...]
Many businesses think of data enhancement in terms of cost, but they’re looking through the wrong end of the telescope. Improving data quality directly increases [...]
Protecting sensitive data is a huge marketing concern for a number of reasons. Earning your customers’ trust is the biggest one, but others include retaining [...]
What you can already do with data enhancement is pretty amazing. With AI-assisted data enrichment, you’re able to learn more about your leads, serve your [...]
If you look them up in a thesaurus, you’ll see that the words “logo” and “brand” are listed as synonyms. That’s a little misleading; while [...]
You intuitively know some differences in quality. You can easily tell a frozen pizza from the hand-tossed original, for instance, or tell a real rose [...]
What’s one of the first things you do to start your work day? Chances are good that you check your email. And if you’re like [...]
Understanding your customers is essential, but what about the flip side of that equation? How well do you let your leads understand you through effective [...]
Customized marketing messages are far more than just getting the right name on the email greeting. Leads now expect a seamless user experience designed around [...]
When it comes to segmentation, some lines seem easy to draw. Segmenting your market by geographical location, company size, or annual income makes sense. But [...]
In her Harry Potter universe, J.K. Rowling’s magical sorting hat at Hogwarts automatically placed incoming students into the house where they would find the most [...]
“Fake news” is a hot topic of conversation, but the reason it’s making headlines is that real news is enjoying a renaissance. Subscriptions to respected [...]
Whether it’s at the college level or in the pros, fantasy football has gotten huge. Fantasy football fans pore over endless stat tables, watch film [...]
Major changes to data privacy are coming, and they could dramatically alter how businesses and buyers interact. If regulatory repeals to internet privacy go through [...]
You know before setting foot in a car dealership that some models have deluxe features. When ordering a pizza, you might opt for the veggie [...]
Email is ubiquitous now, and yet chances are good that most of the email addresses you access aren’t being fully leveraged. An email address is [...]
What keeps customers coming back? That’s a central question for any marketer, but it’s mission-critical to B2B organizations that typically have longer sales cycles and [...]
You may not know it, but you live in Goldilocks’ neighborhood. Scientists refer to the “Goldilocks Zone” as the just-right distance from the sun, the [...]
In a perfect world, leads come to you with cash in hand and full product knowledge, and all you have to do is accept their [...]
Businesses know email is a reliably valuable marketing channel, but how do you quantify that value, and once you do, how do you increase it? [...]
If today were the day you decided to buy a new car, would you go into the showroom with a make and model in mind? [...]
Little errors and miscommunications are the stuff of sitcoms on TV, but in real life, they’re anything but funny – especially to data managers. A [...]
“Location, location, location.” It’s the real estate agent’s mantra, but it’s just as important to marketers who connect with their audience. What’s more, marketers have [...]
Everyone appreciates convenience. Forms that auto-complete, plug-and-play apps, and subscriptions that automatically renew are just a few examples of ways technology can make life a [...]
Have you ever encountered a form so long or complex that you decided the information on the other side of it wasn’t worth the trouble? [...]
Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an existing lead’s record and updating [...]
It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes of marketing success. All the [...]