How Does Big Data Affect Your Social Media Marketing?

How Does Big Data Affect Your Social Media Marketing?

The volume of data marketers now have to manage is huge, and it’s constantly growing. Add that rapid growth to the mercurial nature of social media, and it’s clear why marketers need an assist from big data in the form of automation. Social media is inherently data-driven, but data volume alone doesn’t do you much good; you need your data placed in context and distilled into usable formats. Continue reading

Big Data’s Marketing Benefits

Big Data’s Marketing Benefits

Big data technology has already proven itself in scientific fields. It’s been used to map genomes, find planets orbiting other stars, and make predictions about elections. The art of marketing also benefits from a more rigorous approach when creative content is combined with big data science. Here’s how marketing automation software is changing data marketing in surprising ways. Continue reading

Is Your Data Doing Enough?

Is Your Data Doing Enough?

Outside of marketing, people tend to think of data as a static resource, something to amass and store the way a collector might gather coins or stamps. For marketers, data’s dynamic. It changes over time, influences analytics, and reshapes marketing strategies. Data accomplishes great things if you have the tools to harness its power and put it to work. Here’s how to get more from the information you gather and make big data technology an active component of marketing success. Continue reading

How Marketers Solve Their Big Data Challenges

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Having access to big data technology is one thing; making it usable is another. For businesses, especially those in B2B sectors, the potential benefits of big data for marketing are clear – improved lead generation, lead nurturing, and information gathering give companies that use them a significant edge. Making use of that data, though, hasn’t always been straightforward. Marketing automation that’s fueled by big data is just the first step. Marketers also need to put their data to work, scale it to fit, accelerate it, and use it to stay ahead of the pack. Continue reading

Too Much Data, Not Enough Time: Solving Big Data Time Crunches for B2B Companies

Too Much Data, Not Enough Time: Solving Big Data Time Crunches for B2B Companies

Because B2B sales and marketing are relationship-driven, knowing as much about each lead as possible translates directly into more revenue, yet these companies face significant challenges in managing that mountain of data. Information can seem like too much of a good thing when it comes in an unfiltered torrent, say B2B marketers and sales managers. What B2B organizations need, according to decision-makers in marketing and sales, is a system that can make sense of their information quickly and keep it accessible not only for new prospects but for existing leads and customers. Continue reading

The Bigger Picture: Big Data and Content Marketing

The Bigger Picture: Big Data and Content Marketing

It’s no secret that conventional marketing has been transformed by technology. From email to social media to marketing automation, the field has steadily become as much of a science as an art. Despite the focus on marketing tech, one element has remained firmly in the hands of creative: content. Content creation is something machines can’t yet do – but that doesn’t mean technology hasn’t made its impact felt on content too. Big data analytics informs content marketing strategies in some surprising ways. Continue reading

Big Data, Big Revelations – How Data Defines the Future

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What do investigative reports about rigged tennis matches, promising new pharmaceuticals, and marketing innovations have in common? They’re all examples of how big data applications reveal the most promising paths to their users. Because big data gives you a big-picture view, it has significant predictive power. It’s the difference between walking through a forest and getting an aerial view of it that shows all the major features of the landscape. Let’s take a closer look at the transformative power of data and what it means for businesses today. Continue reading

Big Data, Smaller Churn – How Big Data Prevents Lead Loss

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Win-back strategies are vital to marketers. Every lead matters, and customers are far too valuable to lose to competitors or missed connections. Marketing automation tools excel at organizing campaigns designed to call promising leads and former clients back into the fold. When backed with the power of big data, they can do something even more exciting: prevent churn from happening in the first place. If you never lose them, you never have to win your prospects back. Continue reading

Is Data-Driven Marketing an Art or a Science?

Is Data-Driven Marketing an Art or a Science?

Mad Men may be off the air, but the image of the creative genius coming up with ad campaigns so startling and fresh that they resonate for years is still firmly fixed in many people’s minds when they think of marketing. They’re not wrong, either; there’s an art to persuasion, a gift for presenting subjects in their best possible light while staying true to reality. Continue reading

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