REACH Digital Advertising Network

targetThe Reach Digital Advertising Network allows you to simply, effectively, and inexpensively target your customers and/or their clones through digital advertising (AKA display – banner advertising).

This extraordinary network gives you the ability to follow your customers and ideal prospects as they visit virtually any website on the internet. With the REACH Digital Advertising Network, you’ll gain mindshare, increase recall, and produce conversions more effectively than any other resource available. Best of all, we do all the work, and you reap all the benefits so let’s get started today.

Network Size

The Reach Digital Advertising Network utilizes the country’s largest online inventory partners to provide maximum reach in targeting your ad to your customers and ideal prospects.

Types of Programs

Targeted Digital Advertising

Allows you to target your customers and prospects with display advertisements across all screens and devices (desktop, mobile, tablet).grouptablet

Integrated Marketing Program

Allows you to increase your exposure and amplify the effectiveness of targeted omni-channel marketing by reaching your customers and ideal prospects through digital advertising, email, direct mail, and phones. This approach will produce a greater customer experience while delivering a stronger return on your investment.multichannel

How it Works

process-data

Step 1:

We upload your customer and prospect files via our secure process.
process2

Step 2:

We anonymize your customer records removing all personally identifiable information.

Step 3:

trackingThe records are then linked to their digital cookie, IP address and online device. This process allows you to show your ad to specific customers or clones (prospects) across all devices – phone, tablet or computer – this omni-channel approach will allow you to truly maximize your response rates across online and offline campaigns.

How Does This Differ From Other Programs

monitorWe continually monitor your campaign and available inventory across all networks to optimize your campaign performance. This process allows us to drive more ads to the higher performing networks in real-time to optimize the overall performance of your campaign. Once your campaign is complete, we’ll review the offers and customer segments that were most responsive so that you can create the most effective go-forward plan for future campaigns.

How Does the Creative Work

We can use your existing display ad or our design team can create one from scratch. Monitor your campaign across all inventory and analyze your campaign performance. Then drive more ads to the higher performing networks.

Standard ad display

  • Javascript/HTML tags; Image + Click URL (.png, .jpg, .gif); Flash File and Click URL
  • Javascript tags must accept third party click macros – Initial Load size must be 40kb or less
  • Auto-Initiated Audio or Video Play are not allowed
  • Flash files must use standard click variable name ?clickTAG?
  • No expandable banners, all rich media must be in-banner

Required: 728 x 90 pixels, 160 x 600 pixels and 300 x 250 pixels. Optional: 300×600, 320×50
728x90
160x600300x250

Mobile Web / Mobile App – Javascript / HTML or Image and Click URL

Required: 320×50
Optional: 300×50, 320×480, 768×1024 300×250, 728×90

Video
Option 1: 3rd Party Served
VAST tag that includes these formats: MP4, FLV and WEBM

Option 2: Hosted
Format: MOV or MP4
Video Length: 15 or 30 seconds, 15 seconds for YouTube
Size:<100MB
Codec: H.264
Bit Rate: 1 MB
Frames/sec: 24-25 or 29-30
Aspect Ratio:Native aspect without letterboxing (4:3, 16:9)
Resolution: 640×360 or 480×360
Audio Codec: MP3 or AAC
Click-through: URL or redirect for video

Analytics

Our analytics provide you with the actionable insights necessary to optimize the results of your campaigns. We utilize cutting edge predictive scoring that identifies which networks and prospects are most likely to convert on your offer in real-time to ensure the greatest return on your investment.

Retargeting-Analytics

reports

How do I get started

This part is easy because we handle everything from start to finish. You send us your customer list and we’ll match it up against our cookie and IP pool. This precise match allows us to link a digital id to your customers as well as create your ideal prospects by cloning your existing customers.

Now, for a special time offer, you can display advertise through our Targeted Digital Advertising program or our Integrated Marketing program for as little as $2,500.

Experience the Effect of Digital Advertising Today

How to Reach Construction Professionals

Whether they work directly on-site or from an executive office, construction professionals share one common trait: they’re practical thinkers. To market effectively to people in the construction industry, B2B companies must drop many of their conventional marketing strategies and go with a more streamlined, straightforward approach.

Features over Benefits

Construction StatisticsIn many fields, marketers focus on benefits, the value a service or product has to potential customers, over features. For construction professionals, emphasizing features over benefits works well with their concrete, practical outlook. While you don’t want to eliminate all focus on how your offer will benefit the reader, benefits should take a back seat to highlighting features. Construction professionals trust a feature-oriented approach over a benefit-laden sales message. Continue reading

Marketing Mailing Lists and Email Lists

By renting marketing mailing lists and email lists, you can reach professionals responsible for a company’s advertising strategy, corporate image and corporate communications within all industries, nationwide.

The decision-makers on marketing mailing lists and email lists are responsive to offers including sales seminars and education, premium incentive offers, marketing materials, hardware/software, training, industry subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.

Choose from the following high quality lists:

Emerald Expositions Advertising & Marketing Professionals Mailing List
Emerald Expositions Sales and Marketing Professionals Mailing List
EPIC Sales and Marketing Seminar Attendees Mailing List
Major Mailers And What They Mail Subscriber Business Mailing List
Market Research Executives Business List
Marketing and Sales Executives
NAPCO Media Direct Mail Professionals Database
NAPCO Media Sales and Marketing Professionals Database
PMG360 Sales & Marketing Subscriber Masterfile
ReachBase Marketing Professionals
ReachBase Sales and Marketing Professionals
Sales and Marketing Strategy News Newsletter List
Sales and Marketing Strategy News Newsletter Sponsorship
SourceMedia Sales and Marketing Professionals Database
Target Marketing Magazine Subscriber Business Mailing List

Quick Guide to Site Optimization: The Top 8 SEO Essentials

With over 100 billion searches every month, SEO is your key to ranking 1st on those search results. With this white paper, you will learn the eight most important elements for building and maintaining a successful site that search engines notice. Be where your next customers can find you… ahead of your competitors.

Please fill in the information below to receive your white paper.

Mortgage Mailing Lists and Email Lists

By renting mortgage mailing lists and email lists, you can reach business professionals from corporate to middle management who are mortgage executives, mortgage brokers and mortgage originators.

These decision-makers on mortgage mailing lists and email lists are extremely responsive to offers including hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, travel, credit card, financial services, mobile, surveys, electronic gadgets, and more.

Choose from the following high quality lists:

Collections & Credit Risk Magazine Subscribers Business Mailing List
Mortgage Servicing News Magazine Subscribers Business Mailing List
Mortgage Technology Magazine Subscribers Business Mailing List
National Mortgage News Magazine Subscribers Business Mailing List
Origination News Magazine Subscribers Business Mailing List
ReachBase Mortgage Bankers and Loan Correspondents
SourceMedia Mortgage Brokers Database
SourceMedia Mortgage Executives Database

Banking Mailing Lists and Email Lists

By renting banking mailing lists and email lists, you can reach business professionals from corporate to middle management who are working in banking, investment firms and credit unions.

These decision-makers on banking mailing lists and email lists are extremely responsive to offers including investment materials, hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, travel, credit card, financial services, mobile, surveys, electronic gadgets, and more.

Choose from the following high quality lists:

American Banker Magazine Subscribers Business Mailing List
Bank Investment Consultant Magazine Subscribers Business Mailing List
Bank Technology News Magazine Subscribers Business Mailing List
Mobile Banker E-newsletter Subscribers Business Email List
Money Management Executive Magazine Subscribers Business Mailing List
Origination News Magazine Subscribers Business Mailing List
SourceMedia Bank Executives Database
SourceMedia Business Masterfile
SourceMedia Community Banking Executives Database

Insurance Mailing Lists and Email Lists

By renting insurance mailing lists and email lists, you can reach business professionals from C-Level to Middle Management who are working in such industries as automobile insurance, underwriters, re-insurance carriers, medical & health insurance companies, bonding agents and claim adjusters.

These decision-makers on insurance mailing lists and email lists are extremely responsive to offers including safety training, certification or licensing education, mail order catalogs, hardware/software, industry related subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.

Choose from these high quality lists:

Active Insurance Agents and Brokers Business List
Digital Insurance Magazine Subscribers Business Mailing List
Insurance Broadcasting Magazine Subscribers Business Mailing List
ReachBase Accident and Health Insurance Professionals
ReachBase Fire, Marine and Casualty Insurance Professionals
ReachBase Insurance Professionals
ReachBase Life Insurance Professionals
SourceMedia Insurance Executives Database

Fundraising/Non-Profit Mailing Lists and Email Lists

By renting fundraising/non-profit mailing lists and email lists, you can reach key decision-makers who are responsible for the daily operations, public relations and fundraising for their nonprofit or charitable organizations.

The decision-makers on fundraising/non-profit mailing lists and email lists are responsive to offers including education materials, mail order catalogs, hardware/software, training, industry subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.

Choose from the following high quality lists:

NAPCO Media Nonprofit Executives Database
NonProfit Executives Business List
NonProfit Organization Directors Business List
NonProfit Organization Fundraisers Business List
NonProfit PRO Subscriber Business Mailing List
Nonprofit Technology News Subscriber Mailing List

Education Mailing Lists and Email Lists

By renting education mailing lists and email lists, you can reach key decision-makers responsible for educating the future workforce. These professionals are teachers, principals and school administrators, who are working in K-12 Schools, Colleges and Universities, Trade Schools and Libraries.

The decision-makers on education mailing lists and email lists are responsive to offers including training and education, books and magazines, education materials, mail order catalogs, hardware/software, training, industry subscriptions, seminar/webinar, office supplies, business services, credit card, financial services, mobile, surveys, electronic gadgets, and more.

Choose from the following high quality lists:

Agile Education Marketing College and University Personnel Postal Database
Agile Education Marketing K-12 School Personnel Postal Database
Agile Education Marketing Masterfile
College Career Counselors
College Professors at Business Mailing List
College Professors at Home Mailing List
Education and Training Solutions Database
Emerald Expositions Education Industry Mailing List
Patient Education Directors Business List
Purchasing Administrators and Faculty at College Business List
ReachBase Education Professionals
SourceMedia Education Executives Database
Special Education Teachers of Special Needs Children
Teachers at Home Address
Teachers Early Childhood Education Business List
Techni-Tool Educational Buyers Business Database

Automotive Service Industries and Automotive Aftermarket Mailing Lists and Email Lists

By renting automotive service industries and automotive aftermarket mailing lists and email lists, you can reach key decision-makers in these markets.

Automotive services include: Oil Changes; Tune Ups; Tire Rotation; Brakes and Brake Repair; Transmission Rebuilding, Repair and Service; Routine Car & Truck Maintenance; All Engine Repairs and Replacements; Wheels & Tires mounting & balancing; AC Repair and Service; Cooling System Service; Computer Diagnostic Testing; Fuel Injection Service; Timing Belts Clutches & Transmission Services

The motor vehicle aftermarket is a significant sector of the U.S. economy employing nearly 4.1 million people and accounting for $307.7 billion in sales last year. This industry encompasses all products and services purchased for light, medium and heavy duty vehicles after the original sale including replacement parts, accessories, lubricants, appearance products, tires, collision repairs as well as the tools and equipment necessary to make the repair.

Reach decision-makers through automotive service industries and automotive aftermarket mailing lists and email lists offered by Reach Marketing.  They are responsive to offers including automotive products, high-tech magazines, computer equipment and software communication equipment, seminars, continuing education, business travel, insurance, business services, subscriptions, training, hardware/software, office supplies, surveys, corporate gifts, educational webcasts, financial services, mobile plans and apps, and more.

Choose from these high quality lists:

AEMC’S Automotive Consumer Repair and Service Mailing list
Auto Repair Shops and Garages Business List
Automotive Solutions Database
Automobile Repair and Servicing Mailing List
EPIC Automotive Engineering Seminar Attendees Mailing List
ReachBase Automotive Repair Shop Professionals Database
Rubber and Plastics News Newspaper Subscribers Business Mailing List
Tire Business Newspaper Subscribers Business Mailing List

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