Turn Down the Churn with Database Management
Even businesses with robust lead gen programs often fall short when it comes to retention. That’s painful in any business, but in the B2B sector, [...]
Even businesses with robust lead gen programs often fall short when it comes to retention. That’s painful in any business, but in the B2B sector, [...]
When it comes to data, too many companies are still paddling around in the kiddie pool. They have the isolated pieces of information they collect [...]
Everyone in your organization is working toward the same goals overall, but the specific paths you take to reach them are often different. That can [...]
It’s only natural for B2B businesses to look at sales and marketing alignment from a revenue standpoint, but there’s another huge benefit to better alignment [...]
You’ve chosen a marketing automation platform, installed the software, and trained your marketing personnel in how to use it. Now, you just need to wait [...]
What convinces you to buy? The product or service you’re considering matters, of course, but so does the buying process. If you aren’t satisfied at [...]
Think about the last time you had great service at a restaurant. Your server probably seemed to anticipate your needs, delivering bread to the table [...]
The more you know about your customers, the better you’re able to serve them. The tricky part is that they won’t always tell you what [...]
In a recent report from MIT Technology Review, 91 percent of companies with the highest levels of customer satisfaction used some form of AI versus [...]
Low effort, high return – that’s the dream for most B2B buyers. They want a frictionless buying experience that results in making exactly the right [...]
How do you connect with a moving target? That’s the essential question sellers and marketers have tried to answer for ages, and only recently has [...]
It’s a simple equation: The more leads you can move through your sales funnel, the greater your growth. Yet one of the biggest time-wasters when [...]
When is the best time for email marketing to reach leads? Maybe you’ve heard it’s best to send emails out during the small hours of [...]
The ReachBase Accounting Professionals Mailing List puts you in touch with the most influential money managers – the professionals responsible for their organization’s accounting and [...]
From toys to technology to vital medical equipment, rubber and plastics have become indispensable building materials of modern life. Business owners, c-level executives, tire manufacturers, [...]
With more processing power available and an ever-growing Internet of Things, big data just keeps getting bigger. For marketers, it’s also worth asking if data [...]
When it comes to market segmentation, where do you draw your lines? Some segments are relatively easy to define based on geographical location, buying history, [...]
When was the last time you opened an email because you were completely uninterested in what it had to say? How about searching on Amazon [...]
Baskin-Robbins knows a lot about manufacturing ice cream. They know even more about marketing it; their “31 flavors” promise has kept the brand popular since [...]
(Pearl River, NY) – Database & Marketing Automation firm Reach Marketing® has earned a place on the Inc. 5000 list of the fastest-growing companies in [...]
From specialty tires on industrial vehicles to commercial fleets to individually owned cars and trucks, the international tire market supplies a wide range of industries. [...]
The old model of marketing was almost entirely a top-down phenomenon. Marketers decided what audiences wanted, sometimes with a little cursory market research, and then [...]
Some of what you want to know about your leads is straightforward. Other data only becomes clear after some effort. Basic contact data is only [...]
If they know you’re listening, customers are pretty forthcoming with their data. Give your leads a chance to tell you more about what they want, [...]
In B2B sales, leads rarely introduce themselves to you with cash in hand and ready to buy. They need to know more about your product [...]
Plastics are integral to almost every industry from food services to healthcare to aeronautics to electronics. The business owners, executives, production supervisors, R&D leaders, engineers, [...]
If you could assemble buyers in a factory, your sales team’s life would be simple. One solution would fit every customer. No one would have [...]
Remember when TV stations used to sign off with the Star-Spangled Banner? If you’re a millennial, you might not, but it used to happen. It’s [...]
The modern customer-driven experience can feel a little bit like building a bridge as your lead crosses it. You need split-second timing, thorough knowledge of [...]
From planning a picnic for a sunny day to preparing for dangerous storms, we’ve all seen vivid examples of how important weather forecasts can be. [...]
Like B2B marketers, fundraising organizations also rely on technology to understand more about their audiences, generate leads, and gather data. Founders, organizers, and administrators of [...]
Trust isn’t just essential between customers and businesses. It’s also vital for companies to have interdepartmental trust, especially between two groups that don’t always align [...]
Finding new prospects, learning more about them, striking up a long-term relationship – lead gen has at least a little in common with online dating. [...]
From initial setup and data migration to full sales/marketing integration, you count on your database manager to handle huge volumes of sensitive information. Your customers [...]
Traffic, weather, the stock market – a lot of things affect us more than we affect them. We may not be able to control everything [...]
Ask athletes about the toughest races they’ve ever faced, and most will remember a relay. What makes a relay race so much more challenging than [...]
From high-tech products that are part of the Internet of Things to the latest in running shoes, technology has become an integral part of consumer [...]
Movies and popcorn, cookies and milk, the Beatles – some things are just plain better together than they are on their own. That’s true for [...]
Marketers and sellers have increasingly focused on how they can communicate with one another better through database integration. We recently ran a Twitter poll about [...]
Retailers like to call their products plug-and-play, but anyone who’s bought the latest smartphone generation or new productivity software knows there’s a learning curve to [...]
With an estimated 10,000 baby boomers retiring every day, the nation’s largest demographic group is transitioning into new phases of life that can bring new [...]
Most social media platforms are free to use, but there’s a reason for their generosity: The data users supply is valuable in its own right. [...]
Marketing automation can effortlessly coordinate omni-channel campaigns, centralize data for detailed analysis, score leads, and more. For all its other virtues, the true power of [...]
In email marketing, you only have a few seconds to capture and hold your leads’ attention. Many of the tactics marketers used in the early [...]
From psychographic profiles to demographic details, you can construct amazingly detailed portraits of individual customers. There’s another important role such data can fill: It’s also [...]
Technologically sophisticated. Powerful. Precise. Just plain cool. No, we aren’t talking about laser technology, although we could be; we’re talking about data enhancement. While self-reported [...]
We were going to share some insights about how marketing automation helps you target leads, but we decided instead to take a closer look at [...]
Plenty of dogs chase cars, but they don’t know why and wouldn’t know what to do with a car if they managed to catch one. [...]
Knowledgeable and tech-savvy, marketing professionals represent a unique challenge. To get their attention, marketers must offer the most relevant and motivating messages. With the ReachBase [...]
All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients [...]