Reach Engineers and Manufacturers
Custom-built components are an essential part of a host of industries from aerospace to food processing. For more than 40 years, engineers and manufacturers have [...]
The 4 Quickest Ways to Maximize Your Lead Gen ROI
Discussions about marketing theory are fascinating, but translating them into reality is what matters most for your bottom line. Lead generation is only part of [...]
Getting More from Mobile with Database Management
It’s no secret that buyers are becoming more mobile, but not every business is able to keep up. While retailers are quick to keep pace [...]
The 5 Questions That Shape Your Marketing Automation Strategy
Marketing automation’s power is huge – so huge that without some direction, the technology can become overwhelming without guidance. It’s why we refer to technology [...]
Translating Data Enhancement into Revenue
Many businesses think of data enhancement in terms of cost, but they’re looking through the wrong end of the telescope. Improving data quality directly increases [...]
Reach Engineers and Key Professionals in Tech-Based Sectors
As the Internet of Things becomes an increasing reality in a wide range of industries, the designers who build the infrastructure of this newly interconnected [...]
The Biggest Data Protection Change You’ve Never Heard Of – And Why It Matters
Protecting sensitive data is a huge marketing concern for a number of reasons. Earning your customers’ trust is the biggest one, but others include retaining [...]
Bridging the Reality Gap with Marketing Automation
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, [...]
What’s Holding Your Lead Gen Strategy Back?
When it comes to picking a spot for dinner or deciding what to read, a little spontaneity is a good thing. For lead generation strategies, [...]
Add a New Dimension to Your Database Marketing with Cohort Reporting
Database services have been able to normalize, organize, and coordinate your customer data to give you a three-dimensional view of your leads for a few [...]
Reach Trade Show Attendees
Trade shows remain one of the best ways to connect with key decision-makers in person, particularly in the B2B sector. The Emerald Expositions Trade Show [...]
MARKETING AI® Lessons You May Need to Unlearn
With every new technology comes a whole mythology about what it can do and how it works. MARKETING AI® is no exception; while the novelty [...]
How AI Chat-Bots Bring Your Leads Closer
The Turing Test is the ultimate test of machine intelligence. Developed by Alan Turing long before the nascent AI we see today, the test involves [...]
The Future of Data Enhancement
What you can already do with data enhancement is pretty amazing. With AI-assisted data enrichment, you’re able to learn more about your leads, serve your [...]
Calling for Backup: How Your Database Supports Your MARKETING AI®
What do bowling alleys, baseball diamonds, and bistros have in common? They’re all purpose-built to house specialized activities. Their form defines their function; you’d have [...]
Getting Leads to Buy Into Your Brand
It’s as true in business as it is in kindergarten: Unless you’re the only kid in the class, you’re going to be subject to the [...]
Building Your Brand’s Case with Data Enhancement
If you look them up in a thesaurus, you’ll see that the words “logo” and “brand” are listed as synonyms. That’s a little misleading; while [...]
Living In Your Brand
What’s the difference between a house and a home? When you truly inhabit your surroundings and make them feel like an extension of yourself, you’re [...]
Reach Food Processing Professionals
Food is as ancient and elemental as anything in life, yet food processing is continually evolving. As tastes, styles, and processing techniques change, manufacturers must [...]
Reach IT/IS/Technology Professionals
As technology becomes mission-critical for an increasing number of businesses, so has the need for information technology and information security professionals. The ReachBase IT/IS/Technology Professionals [...]
The Difference Between Winning and Losing
Business thrives on competition, and every competition involves winners and losers. You want to be on the right side of that equation every time, but [...]
What Does Great Data Look Like?
You intuitively know some differences in quality. You can easily tell a frozen pizza from the hand-tossed original, for instance, or tell a real rose [...]
All Leads are Not Created Equal
The world’s population is somewhere north of 7.5 billion people, but chances are, only a fraction of them are part of your potential market. It’s [...]
Make Marketing a Revenue Driver
John Wanamaker gave us what might be the most famous quote in marketing, and he did it before email marketing or marketing automation were even [...]
Reach Key Professionals in Healthcare
The healthcare sector is one of the largest employers in the nation, and it’s poised for burgeoning growth over the next decade. Published by PMG360, [...]
Marketing Technology’s Dynamic Duo
Perfect partnerships are hard to find, but CRM systems have met their ideal match in marketing automation. Marketing automation is the yin to customer relationship [...]
Making Social Media Lead Gen Pay Off
With its low cost, deep reach, and large scope, social media is irresistible to marketers. Unfortunately, many B2B prospects who are otherwise active on social [...]
Does Your Segmentation Strategy Need an Overhaul?
What’s one of the first things you do to start your work day? Chances are good that you check your email. And if you’re like [...]
The Softer Side of Database Marketing
Automated personalization: It sounds like an oxymoron. The sleek precision of automated systems might seem like the farthest thing from the warm and fuzzy process [...]
Is Your Database Ready for ABM?
For B2B businesses, account-based marketing is the new standard. Instead of taking a piecemeal approach, businesses focus on individual high-value customers with a personalized, targeted [...]
Why Does Clickbait Work? These Reasons Will Astound You
You know you don’t actually need that “weird old tip” for weight loss, but there’s still something compelling about certain images and phrases. They’re clickbait, [...]
The Fine Art of Being Yourself
Understanding your customers is essential, but what about the flip side of that equation? How well do you let your leads understand you through effective [...]
Reach Decision-Makers in the Hospitality Sector
Despite the hospitality sector’s focus on personal interactions and building relationships with customers, technology still plays an important role for leaders in the industry. From [...]
5 Reasons Marketing Automation Is a Must
The good news is that implementing automation technology is easier than ever, thanks to more options for data migration and marketing automation consultants who know [...]
Reach CIOs and CTOs
From offices to manufacturing plants, technology has become integral to the modern workplace. Data security, database maintenance, and IT infrastructure are high priorities for successful [...]
Making Room for Marketing Automation
How big a footprint does your marketing automation software leave? We don’t mean its physical presence, which is probably small enough to fit in the [...]
Creating Irresistible Lead Magnets
Lead magnets, those enticing offers that get prospects to stop and take notice of you, are more important than ever in an increasingly crowded marketplace. [...]
Are You Getting Customization Right?
Customized marketing messages are far more than just getting the right name on the email greeting. Leads now expect a seamless user experience designed around [...]
Gathering Better (Not Just Bigger) Data
How much of your data is accurate, normalized, and instantly available to you? If you’re like most B2B companies, you could be mistaking quantities of [...]
Reach Insurance Industry Leaders
From big-data applications that provide accurate predictive analytics to AI virtual assistants, technology has transformed the insurance industry. To gain insight into how technology supports [...]
MARKETING AI: What’s Your Buyer’s Story?
Every customer has a story to tell, and understanding that story helps you discover new leads with similar tales. A buyer’s journey describes a narrative [...]
What Can Database Marketing Reveal about Your Leads?
Think about your local public library. It’s more than just a warehouse for books; it’s also a meeting place for groups, a social center, and [...]
5 Essential Questions to Improve Your Market Segmentation
When it comes to segmentation, some lines seem easy to draw. Segmenting your market by geographical location, company size, or annual income makes sense. But [...]
Fuel Your Lead Gen with Content Marketing
There’s one constant companion your leads take with them on every part of their buying journey: content. SEO content is there for them when they [...]
Teaching Your Database How to See
You have a hidden superpower, and you might be surprised how often you use it. Remember that dress that was blue and black (or was [...]
How Smart Is Your Data Sorting Hat?
In her Harry Potter universe, J.K. Rowling’s magical sorting hat at Hogwarts automatically placed incoming students into the house where they would find the most [...]
The Lead Gen Mistakes You May Not Know You’re Making
In some aspects of your marketing strategy, you can easily see and course-correct if you aren’t headed in the direction you want to go. Lead [...]
MARKETING AI: The Care and Feeding of a Growing Brand
One of the most important roles marketing automation can play in a growing organization is establishing it as a bona fide brand. A brand is [...]
Reach Key Decision-Makers in the Transportation Infrastructure Sector
America has over 4 million miles of highways, roads, and bridges, so it’s no wonder that adding onto and maintaining that essential infrastructure is a [...]