Renting a Business Email List: What You Need to Know
You’re launching a new product and you need to get the word out to buyers who would be very interested in hearing more about it. [...]
Data and The 3 Pillars of Outbound Marketing
If you suppose outbound marketing has fallen from favor, and associate the tactics that are used today with those of a few years ago, we [...]
4 Compelling Reasons to Avoid In-House Email Strategy
Why an Email Marketing Agency Partner Will Give Your Brand a Competitive Edge Delivering personalization. Being disruptive. Breaking through the clutter. Being bold. These are [...]
Marketing Automation Trends for 2019
Today’s top marketers use Marketing Automation to plan, launch, test and measure their marketing campaigns. They’re leveraging this huge advantage to work faster and smarter, [...]
Finding Manufacturing Lists
Finding the Right Business Mailing Lists and Email Lists to Target Manufacturing Professionals Although global competition has taken market share away from the U.S. over [...]
Using Business Mailing Lists to Build Audiences
Data’s become an incredibly valuable resource. Businesses that capitalize on that value by making their information available through a list manager are an outstanding way [...]
A Brief History of Account-Based Marketing
Formal account planning strategies arose in the 1980s to court large corporate buyers. These techniques involved intensive effort from marketers to learn about the individual [...]
Marketing Automation in Motion
We often talk about marketing automation in terms of movement, and it’s no wonder. Motion is integral to the concept of the sales funnel, and [...]
Institute Data Hygiene Practices
We’ve found that on average a typical contact database that spans over 24 months has an accuracy rate of 70% and is missing some key [...]
Brand Equity
Building equity in a property means increasing its residual value. Brand equity increases the value of all your marketing efforts by improving visitors’ recall, establishing [...]
Lead Scoring 101
Only 25% of leads are legitimate and should advance to sales. * Lead scoring is a shared sales and marketing methodology for ranking leads in order [...]
The Essentials of Omni-channel B2B Marketing
Omni-channel marketing is a marketing strategy focusing on customer interactions, experiences and messaging. It is often interchanged with other phrases like multichannel marketing, cross-channel marketing [...]
How Does Dirty Data Cost You?
As data-driven marketing takes center stage, inaccurate, invalid or irregular data has an increasingly large negative impact on revenue. Dirty data dramatically reduces any [...]
How Well Integrated is Your CRM?
Sales/marketing integration, or SMI, connects your CRM to a centralized database. A single intuitive platform puts more customer knowledge within reach and helps you deliver [...]
The Difference Between Data Cleansing & Data Enriching
Difference Between Data Cleansing & Data Enriching In regard to data hygiene, there are several catchphrases that are bandied about in the [...]
Boosting Conversions – Building a Great Landing Page
Only an estimated 22 percent of companies report that they feel satisfied with their conversion rates. This dismal statistic suggests that most brands have extensive [...]
The Evolution Of The Enterprise Data Warehouse
Enterprise Data Warehouse Definition From around the 90s, the Enterprise Data Warehouse (EDW) has been the forerunner of nearly all large-scale business intelligence [...]
The Database Management Strategies You Need Now
Efficient database management depends on having a strategy in place for managing existing data and incorporating new information as it comes into your sales and [...]
Turning Long-Form Content into New Insights
Whether you invest a little in content or a lot, you only get full value from it if you’re repurposing your longer pieces for use [...]
Boost Marketing Efficiency with Cleaner Data
You can only market effectively to prospects when you understand who they are. Getting to know them can be an arduous process, especially in digital [...]
4 Ways Your Marketing Automation Platform Enhances Your Efficiency (and 2 Ways to Improve It)
Efficiency is built into automation. It’s what allows car companies to roll thousands of new vehicles off their assembly lines every day. Marketing automation is [...]
3 Ways To Increase Your Brand Awareness
Sourcing Effective, Affordable Online Marketing Today’s options in terms of marketing are perhaps unparalleled in human history—certainly in modern history. It’s more affordable to reach [...]
What Stands Between You and Marketing Automation Success?
Marketing automation is an incredibly powerful tool-set, but without an idea of what you want to build or how you want it to work, it [...]
Are You Making These Data Enrichment Mistakes?
Data science and marketing have become increasingly intertwined, but not all data is equally useful to you. When adding data enrichment to your sales and [...]
What Stops Leads from Reading Your Email?
Your MARKETING AI® is up to the challenge of delivering email to the right recipients thanks to its data enhancement capabilities, but it can’t make [...]
The Biggest Challenges Ahead for Data-Driven Marketing
Most major advances in technology come with a corresponding leap in complexity. When cars first became common, for example, the need for roads, traffic control, [...]
Teaching Your Marketing Automation System to Listen
Your prospects are sending out signals at an incredible rate and volume, so why does it sometimes seem so hard to know what they want? [...]
Separating Traffic Streams in Your Data
Digital marketers used to sort traffic into two big buckets: direct and organic. Direct traffic includes visits straight to your [...]
Five Must-Dos for Better Social Listening
We touched on social listening as part of the fundamentals of social media lead gen, but it’s important enough to [...]
Listening to What Your Customers Don’t Tell You
To know your leads fully, you need to do more than ask them for information. It isn’t that they’re unwilling [...]
30 Days to a Social Media Smash Hit
We’d bet that most of you who visit our blog and sign up for our newsletter will read this article [...]
The 5 Fundamentals of Social Media Lead Gen
Mingling with your audience means more than just tweeting out your @BusinessName and riding on the coattails of a few [...]
Winning the Red Queen’s Race with Sales and Marketing Automation
The Red Queen in Lewis Carroll’s Through the Looking Glass had some sage advice for Alice: “Now, here, you see, it takes all the running [...]
Guide Social Media Conversations with Database Integration
When your buyers find a great business solution, they want to tell others about it. When they find a solution [...]
Does Your Marketing Database Talk to Itself?
Psychologists say a little self-talk is normal and healthy. For your marketing automation platform, though, it’s essential. With so many moving parts, how does your [...]
When Digital Gets Real: Integrating Online and Offline Marketing with Automation
Your leads do research online, but they make some of their most important buying decisions in boardrooms and offices. How well you communicate with them [...]
What Are Your Marketing Emails Really Saying?
A key part of communication is subtext, the subtle connotations and unspoken meanings that people pick up on in a conversation. Subtext is easy to [...]
Being a Better Listener to Your Leads
Great communication doesn’t just mean what you share with your leads; it’s also about what they’re telling you – even if they aren’t aware of [...]
What Is Marketing Automation?
When you hear about "marketing automation," what comes to mind? You might think of an email marketing management system that handles all your digital [...]
Get Your Database in Shape
A new year is the ideal time for a fresh start. Just ask anyone who’s starting a diet or embarking on a new fitness program. [...]
Marketing Automation Trends You Can’t Afford to Miss in 2018
Not too long ago, marketers who wanted to understand their audience had to rely heavily on guesswork and intuition instead of hard data. The degree [...]
Data Enhancement Trends to Watch
Every prediction for the coming year involves a certain amount of speculation, but the most accurate assessments also have something else: high-quality data. Data makes [...]
Best Lead Generation Practices for 2018
We all hope that 2018 will bring us more leads, but with an assist from the next generation in marketing automation, we can now also [...]
Optimize at Every Size: Scalable Lead Gen Solutions
Leads are fundamental to your organization’s growth, but it isn’t enough to have one successful approach to lead gen. As you grow, you need new [...]
Creating High-Performance Nurture Programs with Marketing Automation
Nurture programs serve a dual purpose. From a customer’s perspective, they’re a vital service for leads who need more information to make pivotal buying decisions. [...]
Why Marketing Operations Is Taking Center Stage
There’s no longer any argument that marketing automation provides the best toolset for building long-term sustainability, but the technology involved is only part of what [...]
Keeping the Leads You’ve Earned
Much of marketing automation is geared to lead gen: lead scoring algorithms, nurture programs, and email marketing management are just a few of the tools [...]
Getting Referrals the Easy Way
Marketers sometimes feel as though they’re doing all the heavy lifting when it comes to lead gen, but there’s a way to lighten the load [...]
The Best Gift You Can Give Your Loyal Customers
What do you get the people who matter most to your company, your buyers, to show your appreciation for their loyalty? It’s a given that [...]