Nurture Program Ideas for Marketing Automation
When asked about their single highest priority, the majority of CMOs in B2B organizations cited lead generation, according to the 2016 Marketing Automation Survey Summary [...]
When asked about their single highest priority, the majority of CMOs in B2B organizations cited lead generation, according to the 2016 Marketing Automation Survey Summary [...]
In the 2016 release of Marketing Land’s report on B2B marketing automation platforms, two trends were clear. One is that businesses are poised to spend [...]
Great content pulls leads into your sales pipeline, but they sometimes need a bit of a push to traverse it. That’s why marketing involves both [...]
You might remember playing the guessing game 20 Questions as a kid. The object of the game was to learn what someone was thinking about [...]
No, that isn’t a typo in the title. We mean “context,” not “content.” Of course, content’s important; if you don’t have anything of substance to [...]
Mobile marketing has transformed the marketing landscape in a way that nothing else has since the advent of email. Now that the majority of your [...]
There’s no shortage of analytics to run and metrics to measure when it comes to your content. Page views, bounce rates, and overall time on [...]
Your audience is everywhere, especially in the digital realm. If they’re seeking solutions for a specific problem, they can chew through hundreds of pieces of [...]
White papers are an outstanding way to provide meaningful content to your prospective customers. They establish your authority in your industry and give you a [...]
Too often, organizations look at marketing only in terms of cost while ignoring revenue. Given that the point of marketing is to drive revenue, that [...]
Technology has always influenced marketing and advertising. Think about how the rise of the automotive society led to billboards and how television transformed the ad [...]
A centralized marketing platform that gives you complete omni-channel control, the power of big data applications, lead capture and scoring systems, seamless attribution, simple ROI [...]
Email remains one of the most versatile tools in your marketing arsenal, playing a key role in everything from lead generation to customer loyalty incentives. [...]
The old conceptualization of the sales funnel worked for decades, and while it’s still relevant, the shape and size of that funnel has changed dramatically. [...]
What makes the difference between good content and great content when it comes to getting a return on your investment? It’s often not about the [...]
Automation is one of the most powerful tools companies have for lead generation, lead nurturing, and revenue marketing growth. Learning to use this sophisticated tool-set [...]
Vendors might tell you all you need to do is install the software and let the leads roll in, but without an experienced marketing team [...]
Some buyers are naturals. They’ve done the research, compared the benefits, found all the answers to their questions, and go straight to your sales department [...]
Every business that aims for success rather than survival wants to delight its customers, and marketing automation helps make that happen. Before you can delight [...]
Marketing automation is intensely content-hungry. You need a steady stream of content not only to attract leads into your sales funnel but to nurture them [...]
Because marketing takes a personal touch, automating it wasn’t always possible. Customers aren’t cars, and building a campaign isn’t like riveting components into place on [...]
Data is the fuel that keeps your marketing automation system running. Some of that data you gather with little effort on the part of your [...]
Generating high-quality leads is one of the biggest challenges facing B2B companies. Without a regular and sufficient flow of qualified leads, the opportunity spigot dries [...]
Modern marketing is no theoretical science; it produces tangible and measurable results. Today, revenue can be tracked back to marketing activities and touch points; not [...]
Few great journeys take place alone. Columbus had a crew, Jason had his Argonauts, Frodo had the Fellowship of the Ring – and your audience [...]
Buyers today don’t wait to have content spoon fed to them. They go out and find the information they need, grazing from this website and [...]
During the course of my research for our Marketing Automation Industry Report, I identified more than 100 marketing automation vendors, and new players are surfacing [...]
Programmers and software engineers have a great way of summing up the importance of clean, usable data: “Garbage in, garbage out,” or GIGO. Put poor [...]
How do prospects decide whether to make a purchase? Who will they buy from? When? These are some of the central questions sales and marketing [...]
Getting to know your customers is critical to meeting their needs, but you rarely have the luxury of a sit-down chat with them. Customer personas [...]
Measuring the contribution to revenue of a given marketing activity is considered by many to be the holy grail of marketing. Marketing automation software enables [...]
Traditionally, marketing has been more art than science. A successful campaign could not be easily reproduced. Marketing activities could not necessarily yield predictable business results, [...]
Businesses and consumers are smart to question the staying power of a new technology before investing. Is it a transitory fad, a niche product for [...]
I’ve used Datanyze as an indicator of market share and customer retention among software companies in the marketing automation sector. However, before readers draw too [...]
If you’re a marketer, you probably spend your days on some of the following; sending email campaigns, creating landing pages, writing content, posting on social [...]
Your customers have clear preferences, but they don’t always tell you about them. To discover those preferences, you need to test. Everything from email subject [...]
You’ve all heard of marketing automation. It’s what we call that class of software that helps marketers nurture and quantify leads. But the term marketing [...]