Audience Development2018-10-22T13:55:12+00:00

YOUR NEXT CUSTOMER IS WAITING

Knowledge is power, and our audience development solutions are founded on our commitment to understanding each client’s business, goals and target audience.  Our winning formula combines this knowledge with our ability to deliver accountability, efficiency, experience, creativity, and determination to produce positive results for each client. Because your customers are unique, so is our personalized approach to audience development.

Audience Development

Our 30 years of relationship-building with list owners and data partners enables us to negotiate deeply discounted rates for your marketing projects. We secure the best possible cost per impression and acquisition for our clients. Our extensive industry knowledge lets us align vendors, markets, channels, and data outlets to create a unified sales and marketing push for you. We leverage our experience and research skills to bring you the best lists through traditional and digital sources, identifying a whole range of options to expand your penetration into your target markets.

Our commitment to customer care puts you first with unmatched accessibility and attention to detail as we communicate our progress every step of the way. Your satisfaction is paramount with us, and we work tirelessly to exceed your expectations. We never stop earning your business.

Our expertise allows us to provide many essential audience development services:

Audience Development Strategy

  • Business plan review/development
  • Multi-channel program planning (direct mail/response, email, telemarketing, online, social media, lead generation)
  • New product launch strategy

Customer Acquisition & Retention

  • Strategic consultation
  • Vendor selection/management/cost containment
  • Creative development & program execution

Budget Management

  • Promotion revenue & expense management
  • Forecasting/Re-forecasting
  • Modeling & strategic pricing analysis

Database Management

  • Segmentation opportunities
  • Assistance with outsourcing fulfillment
  • Quality control processes/procedures

List Management

  • Data hygiene & quality
  • Incremental revenue opportunities
  • Best practices

Vendor Management/Selection

  • Direct Mail/Printing/Procurement
  • Telemarketing
  • Email Marketing
  • List Management/Brokerage
  • Data Services (merge/purge)
  • Creative Services

BPA/ABC Auditing

  • Publisher statement filing assistance
  • Specialty audits

Email Marketing

  • Consultation & strategic program review
  • Trend expertise/best practices
  • Testing recommendations

Direct Response Marketing Programs

  • Creative & strategic direction
  • Execution & analysis

Benefits of Omni-Channel Database Marketing

The most optimal prospecting environment is achieved through a multi-channel private database that provides a single view of your customers, extended prospects and third-party sources. We have the requisite experience and resources to deliver this central intelligence database through a Customer Data Platform (CDP). Once this database platform is created, you will begin to enjoy the benefits of unduplicated outputs, improved lead identification, revenue attribution, and engagement optimization to produce a clear ROI.

Duplication Removal
  • Reduce Prospect Fatigue

  • Reduce Opt-Out and Complaint Rates

  • Reduce Costs

  • Increase Campaign Effectiveness

Outreach
  • Cast a Wider Net Within Target

  • Increased Organizational Depth

  • Responsive Audience

  • Affiliation Marketing

  • Buying Authority

  • ABM Capable

Omni-Channel Capability
  • Postal

  • Telemarketing

  • Email

  • Display

Improve Statistical Accuracy
  • Net/Net Environment

Centralized Audience Development
  • Email Expertise – Match & Deploy

  • Better Negotiating Power

  • Greater Audience Expertise

  • Centralized Purchasing

  • Less Marketplace Confusion

Protected Environment, Data and Investment
  • Shield Environment for Engagement

  • Aggressively Expand and Grow Your Reach

Display Advertising
  • Geo-Based

  • Timed and Targeted

Maximize ROI
  • Net/Net Environment

  • Accurate Analytics

Improved Efficiency
  • Single Segmentation

  • Single Design

  • Synchronized Campaign Scheduling

Benefits of Omni-Channel Database Marketing

The most optimal prospecting environment is achieved through a multi-channel private database that provides a single view of your customers, extended prospects and third-party sources. We have the requisite experience and resources to deliver this central intelligence database through a Customer Data Platform (CDP). Once this database platform is created, you will begin to enjoy the benefits of unduplicated outputs, improved lead identification, revenue attribution, and engagement optimization to produce a clear ROI.

Duplication Removal
  • Reduce Prospect Fatigue

  • Reduce Opt-Out and Complaint Rates

  • Reduce Costs

  • Increase Campaign Effectiveness

Outreach
  • Cast a Wider Net Within Target

  • Increased Organizational Depth

  • Responsive Audience

  • Affiliation Marketing

  • Buying Authority

  • ABM Capable

Omni-Channel Capability
  • Postal

  • Telemarketing

  • Email

  • Display

Improve Statistical Accuracy
  • Net/Net environment

Centralized Audience Development
  • Email Expertise – Match & Deploy

  • Better Negotiating Power

  • Greater Audience Expertise

  • Centralized Purchasing

  • Less Marketplace Confusion

Protected Environment, Data and Investment
  • Shield Environment for Engagement

  • Aggressively Expand and Grow Your Reach

Display Advertising
  • Geo-Based

  • Timed and Targeted

Maximize ROI
  • Net/Net Environment

  • Accurate Analytics

Improved Efficiency
  • Single Segmentation

  • Single Design

  • Synchronized Campaign Scheduling

Let’s Start Your Marketing Success Story

CASE STUDY
Exceed Your Expectations

See how multi-channel prospecting helped successfully launch a new product

Read About It