AUDIENCE DEVELOPMENT

YOUR NEXT CUSTOMER IS WAITING

Knowledge is power, and our audience development solutions are founded on our commitment to understanding each client’s business, goals and target audience. Our winning formula combines this knowledge with our ability to deliver accountability, efficiency, experience, creativity, and determination to produce positive results for each client. Because your customers are unique, so is our personalized approach to audience development.

Our 30 years of relationship-building with list owners and data partners enables us to negotiate deeply discounted rates for your marketing projects. We secure the best possible cost per impression and acquisition for our clients. Our extensive industry knowledge lets us align vendors, markets, channels, and data outlets to create a unified sales and marketing push for you. We leverage our experience and research skills to bring you the best lists through traditional and digital sources, identifying a whole range of options to expand your penetration into your target markets.

Our commitment to customer care puts you first with unmatched accessibility and attention to detail as we communicate our progress every step of the way. Your satisfaction is paramount with us, and we work tirelessly to exceed your expectations. We never stop earning your business.

Our expertise allows us to provide many essential audience development services:

Audience Development Strategy

Business plan review/development
Multi-channel program planning (direct mail/response, email, telemarketing, online, social media, lead generation)
New product launch strategy

Customer Acquisition & Retention

Strategic consultation
Vendor selection/management/cost containment
Creative development & program execution

Budget Management

Promotion revenue & expense management
Forecasting/Re-forecasting
Modeling & strategic pricing analysis

Database Management

Segmentation opportunities
Assistance with outsourcing fulfillment
Quality control processes/procedures

List Management

Data hygiene & quality
Incremental revenue opportunities
Best practices

Vendor Management/Selection

Direct Mail/Printing/Procurement
Telemarketing
Email Marketing
List Management/Brokerage
Data Services (merge/purge)
Creative Services

BPA/ABC Auditing

Publisher statement filing assistance
Specialty audits

Email Marketing

Consultation & strategic program review
Trend expertise/best practices
Testing recommendations

Direct Response Marketing Programs

Creative & strategic direction
Execution & analysis

Benefits of Omni-Channel Database Marketing

The most optimal prospecting environment is achieved through a multi-channel private database that provides a single view of your customers, extended prospects and third-party sources. We have the requisite experience and resources to deliver this central intelligence database through a Customer Data Platform (CDP). Once this database platform is created, you will begin to enjoy the benefits of unduplicated outputs, improved lead identification, revenue attribution, and engagement optimization to produce a clear ROI.

Duplication Removal

Reduce Prospect Fatigue
Reduce Opt-Out and Complaint Rates
Reduce Costs
Increase Campaign Effectiveness

Outreach

Cast a Wider Net Within Target
Increased Organizational Depth
Responsive Audience
Affiliation Marketing
Buying Authority
ABM Capable

Omni-Channel Capability

Postal
Telemarketing
Email
Display

Improve Statistical Accuracy

Net/Net Environment

Centralized Audience Development

Email Expertise – Match & Deploy
Better Negotiating Power
Greater Audience Expertise
Centralized Purchasing
Less Marketplace Confusion

Protected Environment, Data and Investment

Shield Environment for Engagement
Aggressively Expand and Grow Your Reach

Display Advertising

Geo-Based
Timed and Targeted

Maximize ROI

Net/Net Environment
Accurate Analytics

Improved Efficiency

Single Segmentation
Single Design
Synchronized Campaign Scheduling

Benefits of Omni-Channel Database Marketing

The most optimal prospecting environment is achieved through a multi-channel private database that provides a single view of your customers, extended prospects and third-party sources. We have the requisite experience and resources to deliver this central intelligence database through a Customer Data Platform (CDP). Once this database platform is created, you will begin to enjoy the benefits of unduplicated outputs, improved lead identification, revenue attribution, and engagement optimization to produce a clear ROI.

Duplication Removal

Reduce Prospect Fatigue
Reduce Opt-Out and Complaint Rates
Reduce Costs
Increase Campaign Effectiveness

Outreach

Cast a Wider Net Within Target
Increased Organizational Depth
Responsive Audience
Affiliation Marketing
Buying Authority
ABM Capable

Omni-Channel Capability

Postal
Telemarketing
Email
Display

Improve Statistical Accuracy

Net/Net environment

Centralized Audience Development

Email Expertise – Match & Deploy
Better Negotiating Power
Greater Audience Expertise
Centralized Purchasing
Less Marketplace Confusion

Protected Environment, Data and Investment

Shield Environment for Engagement
Aggressively Expand and Grow Your Reach

Display Advertising

Geo-Based
Timed and Targeted

Maximize ROI

Net/Net Environment
Accurate Analytics

Improved Efficiency

Single Segmentation
Single Design
Synchronized Campaign Scheduling

CASE STUDY
Exceed Your Expectations

See how multi-channel prospecting helped successfully launch a new product

Read About It

Top Rated Email Marketing Agency

Our email marketing agency has 50+ email marketers and certified experts. Our email marketing team is capable of building, delivering, and managing a vast array of email marketing campaigns at scale.