Keeping the Leads You’ve Earned
Much of marketing automation is geared to lead gen: lead scoring algorithms, nurture programs, and email marketing management are just a few of the tools [...]
Much of marketing automation is geared to lead gen: lead scoring algorithms, nurture programs, and email marketing management are just a few of the tools [...]
Marketers sometimes feel as though they’re doing all the heavy lifting when it comes to lead gen, but there’s a way to lighten the load [...]
What do you get the people who matter most to your company, your buyers, to show your appreciation for their loyalty? It’s a given that [...]
Even businesses with robust lead gen programs often fall short when it comes to retention. That’s painful in any business, but in the B2B sector, [...]
When it comes to data, too many companies are still paddling around in the kiddie pool. They have the isolated pieces of information they collect [...]
Everyone in your organization is working toward the same goals overall, but the specific paths you take to reach them are often different. That can [...]
It’s only natural for B2B businesses to look at sales and marketing alignment from a revenue standpoint, but there’s another huge benefit to better alignment [...]
You’ve chosen a marketing automation platform, installed the software, and trained your marketing personnel in how to use it. Now, you just need to wait [...]