How Satisfied Leads Become Satisfied Customers
What convinces you to buy? The product or service you’re considering matters, of course, but so does the buying process. If you aren’t satisfied at [...]
What convinces you to buy? The product or service you’re considering matters, of course, but so does the buying process. If you aren’t satisfied at [...]
Think about the last time you had great service at a restaurant. Your server probably seemed to anticipate your needs, delivering bread to the table [...]
The more you know about your customers, the better you’re able to serve them. The tricky part is that they won’t always tell you what [...]
In a recent report from MIT Technology Review, 91 percent of companies with the highest levels of customer satisfaction used some form of AI versus [...]
Low effort, high return – that’s the dream for most B2B buyers. They want a frictionless buying experience that results in making exactly the right [...]
How do you connect with a moving target? That’s the essential question sellers and marketers have tried to answer for ages, and only recently has [...]
It’s a simple equation: The more leads you can move through your sales funnel, the greater your growth. Yet one of the biggest time-wasters when [...]
When is the best time for email marketing to reach leads? Maybe you’ve heard it’s best to send emails out during the small hours of [...]
The ReachBase Accounting Professionals Mailing List puts you in touch with the most influential money managers – the professionals responsible for their organization’s accounting and [...]
From toys to technology to vital medical equipment, rubber and plastics have become indispensable building materials of modern life. Business owners, c-level executives, tire manufacturers, [...]
With more processing power available and an ever-growing Internet of Things, big data just keeps getting bigger. For marketers, it’s also worth asking if data [...]
When it comes to market segmentation, where do you draw your lines? Some segments are relatively easy to define based on geographical location, buying history, [...]
When was the last time you opened an email because you were completely uninterested in what it had to say? How about searching on Amazon [...]
Baskin-Robbins knows a lot about manufacturing ice cream. They know even more about marketing it; their “31 flavors” promise has kept the brand popular since [...]