Psychographic Data and the Future of Database Marketing
Most social media platforms are free to use, but there’s a reason for their generosity: The data users supply is valuable in its own right. [...]
Making Marketing Feel More Human with Automation
Marketing automation can effortlessly coordinate omni-channel campaigns, centralize data for detailed analysis, score leads, and more. For all its other virtues, the true power of [...]
The Psychology of Email Marketing
In email marketing, you only have a few seconds to capture and hold your leads’ attention. Many of the tactics marketers used in the early [...]
Building Buyers with Data
From psychographic profiles to demographic details, you can construct amazingly detailed portraits of individual customers. There’s another important role such data can fill: It’s also [...]
Laser-Guided Marketing with Data Enhancement
Technologically sophisticated. Powerful. Precise. Just plain cool. No, we aren’t talking about laser technology, although we could be; we’re talking about data enhancement. While self-reported [...]
Who Are You Helping Today?
We were going to share some insights about how marketing automation helps you target leads, but we decided instead to take a closer look at [...]
Teaching Your Dog to Drive: What to Do With Data Once You Collect It
Plenty of dogs chase cars, but they don’t know why and wouldn’t know what to do with a car if they managed to catch one. [...]
Reach Marketing Professionals
Knowledgeable and tech-savvy, marketing professionals represent a unique challenge. To get their attention, marketers must offer the most relevant and motivating messages. With the ReachBase [...]
Do You Know Where Your VIPs Are?
All customers are important to your business, but some are absolutely mission-critical. They’re the 20 percent who comprise 80 percent of your business, the clients [...]
Reach Engineers and Manufacturers
Custom-built components are an essential part of a host of industries from aerospace to food processing. For more than 40 years, engineers and manufacturers have [...]
The 4 Quickest Ways to Maximize Your Lead Gen ROI
Discussions about marketing theory are fascinating, but translating them into reality is what matters most for your bottom line. Lead generation is only part of [...]
Getting More from Mobile with Database Management
It’s no secret that buyers are becoming more mobile, but not every business is able to keep up. While retailers are quick to keep pace [...]
The 5 Questions That Shape Your Marketing Automation Strategy
Marketing automation’s power is huge – so huge that without some direction, the technology can become overwhelming without guidance. It’s why we refer to technology [...]
Translating Data Enhancement into Revenue
Many businesses think of data enhancement in terms of cost, but they’re looking through the wrong end of the telescope. Improving data quality directly increases [...]
Reach Engineers and Key Professionals in Tech-Based Sectors
As the Internet of Things becomes an increasing reality in a wide range of industries, the designers who build the infrastructure of this newly interconnected [...]
The Biggest Data Protection Change You’ve Never Heard Of – And Why It Matters
Protecting sensitive data is a huge marketing concern for a number of reasons. Earning your customers’ trust is the biggest one, but others include retaining [...]
Bridging the Reality Gap with Marketing Automation
Email marketing revolutionized how B2B companies do business. It’s easy, instant, and has the highest ROI of any marketing channel available. There’s a challenge, though, [...]
What’s Holding Your Lead Gen Strategy Back?
When it comes to picking a spot for dinner or deciding what to read, a little spontaneity is a good thing. For lead generation strategies, [...]
Add a New Dimension to Your Database Marketing with Cohort Reporting
Database services have been able to normalize, organize, and coordinate your customer data to give you a three-dimensional view of your leads for a few [...]