Reach Design and Development Engineers
The predictions of a technology-driven 21st century are coming true. Virtually every industry has seen dramatic changes thanks to technological innovation, and the pace of [...]
The predictions of a technology-driven 21st century are coming true. Virtually every industry has seen dramatic changes thanks to technological innovation, and the pace of [...]
Marketing automation software represents the state of the art in marketing technology, but without a firm grasp of what it can do for your organization, [...]
From tasty take-out to e-books on demand, we’re living in an age of instant gratification. Marketers can get quick wins too by implementing some lead [...]
Everyone appreciates convenience. Forms that auto-complete, plug-and-play apps, and subscriptions that automatically renew are just a few examples of ways technology can make life a [...]
If you have more than one customer, your target market isn’t really a single entity. It’s composed of a number of leads, each of whom [...]
The legal profession is an exacting one requiring a great deal of subject knowledge. Marketing also depends on data, and the BridgeTower Media Legal Masterfile [...]
Have you ever encountered a form so long or complex that you decided the information on the other side of it wasn’t worth the trouble? [...]
For most organizations, growth happens not in a gradual, incremental way but in quantum leaps. Think back to the day the business was founded, the [...]
Data used to be seen as a static collection of objects, properties that could be moved around or stacked in different ways but were essentially [...]
Data is valuable, and some of the most valuable data you have is your house list. Not only is it the compiled knowledge and insight [...]
Information technology has transformed the healthcare industry, giving medical professionals a wealth of information. From improving care at the level of individual patients to big-data [...]
Let’s face it: Every market is finite. Even if you’re selling the best product or the most essential service, you can’t acquire more than a [...]
There’s no question that data-driven marketing has transformed the industry. Campaigns that used to take weeks to test, launch, and analyze can now go through [...]
Data enhancement has more than proven its worth for lead generation and customer acquisition. Adding new contact data to an existing lead’s record and updating [...]
If marketing were just a matter of finding the right words to say to the right people at the right time, every campaign would break [...]
As healthcare costs continue to grow and the Affordable Care Act is under scrutiny, availability of health insurance is in a more volatile state than [...]
Marketing has evolved at an astonishing pace over the last decade, and technological advances have played a big part in fueling these rapid changes. Just [...]
It’s almost impossible to overstate the importance of marketing data, yet data enhancement and data hygiene are the unsung heroes of marketing success. All the [...]
In so many ways, 2017 is unlikely to be business as usual. That includes B2B marketing and lead generation, so don’t expect to draw up [...]
Whether you’ve been a Brownie or just bought Girl Scout cookies from one, you might know one of their songs: “Make new friends, but keep [...]
Marketers rely on state-of-the-art analytics to improve campaign performance. By seeing how your previous campaign did, you learn valuable lessons about how to make the [...]
Non-profit organizations are thriving, and their mission statements are more diverse than ever. According to NonProfit PRO, a new generation is moving into leadership roles [...]
Modern marketing technology performs amazing feats. You’ve seen it in action every time you buy something from Amazon and see a list of related items [...]
From microwaved meals to instant messages, we live in an increasingly fast-paced world. What’s more, we have unprecedented control over our own little corner of [...]