How to Reach Fundraising Professionals
B2B marketers aren’t the only people who focus on audience development, data-assisted marketing, and lead generation. These are also key elements for fundraising organizations, and [...]
B2B marketers aren’t the only people who focus on audience development, data-assisted marketing, and lead generation. These are also key elements for fundraising organizations, and [...]
Marketing automation software is the next and greatest step in the transformation of marketing into the digital realm, but not every marketing platform handles the [...]
Data hygiene is an essential part of modern marketing. With clean data, you’re able to craft targeted messages and deliver them to precisely the audience [...]
Data is the key to informing your marketing strategy. With it, you understand who your customers are, how you can serve them better, and how [...]
You probably have a clear idea of your cost per lead, but can you define precisely where each dollar of that cost is spent? Outbound [...]
The fourth wave of the Industrial Revolution is coming, and it’s in the form of intelligent automation. Smart industry represents a leap forward in IT [...]
To connect with your customers, you first need to know who they are and how to reach them. Your marketing success depends on data. Services [...]
Nothing makes your marketing strategy come together like breaking your audience into segments. It sounds like a paradox: How can dividing your market result in [...]
Organic traffic that sticks to your site means you’re doing something right. Leads are finding you on their own and liking what they find when [...]
Automation is technology in motion. It streamlines ongoing processes, not static features. In the case of marketing automation, it’s designed to move leads through your [...]
From making an impact at the newsstand to expanding their online reach in the digital age, leaders in publishing are actively involved in an acutely [...]
Marketing automation is itself the product of years of technological and business evolution. Big-data technology fused with marketing intelligence and software development form the backbone [...]
Just as an engine is more than a collection of parts, a database is more than just a collection of facts. It’s how those parts [...]
Email has consistently delivered the highest return on marketing investments of any marketing channel, but an alarming new trend could eat into that profitability. According [...]
Every piece of email you send is an opportunity for leads to respond, but some opportunities are richer than others. Yet businesses often overlook some [...]
Finance professionals, including investment consultants, bank advisors, CPAs, accounting firm executives, independent advisors, RIA, and investment brokers, rely on getting the latest economic data to [...]
The advantages of marketing automation are getting clearer by the month. As many as 80 percent of users generate more leads, and those leads pay [...]
Lead generation is one of the most important elements of an effective marketing program, but it’s also one of the most fraught with uncertainty. It [...]
What percentage of your data is clean and complete? That figure could be smaller than you think, according to research from Dun & Bradstreet that [...]
Database marketing can take the information you already have about your audience and derive incredibly useful insights from it, but what can it tell you [...]