Overcoming Database Management Obstacles
Clay tablets, papyrus scrolls, illuminated manuscripts, library books, digital data – the medium in which we record information has changed, but the need for proper [...]
Clay tablets, papyrus scrolls, illuminated manuscripts, library books, digital data – the medium in which we record information has changed, but the need for proper [...]
In the digital realm, customers – not businesses – set the tone of the relationship. They expect information on demand, not only during business hours. [...]
When asked about their single highest priority, the majority of CMOs in B2B organizations cited lead generation, according to the 2016 Marketing Automation Survey Summary [...]
With nearly 190 million workers, the healthcare sector is one of the largest employers in the nation, and it’s poised to grow significantly over the [...]
Predicting the future has been a concern for mankind since we were painting on cave walls to ensure a successful hunt. For the first time, [...]
In virtually every industry, technology has become integral to its function. From data security to state-of-the-art network solutions for B2B and B2C companies, IT executives [...]
It’s one of the most frequently searched topics in email marketing: What should our CTR be? You’ll read general industry standards that vary [...]
Knowing who comprises your audience is fundamental to giving them what they need to make key buying decisions. If you have an audience of one [...]
A state-of-the-art marketing database without knowledge is like a new subway system without any commuters. Sure, it’s shiny, but it doesn’t accomplish anything. Where, then, [...]
In the 2016 release of Marketing Land’s report on B2B marketing automation platforms, two trends were clear. One is that businesses are poised to spend [...]
Construction professionals work in one of the nation’s most robust industries. From construction of new commercial or residential properties to infrastructure maintenance, they stay busy. [...]
The volume of data marketers now have to manage is huge, and it’s constantly growing. Add that rapid growth to the mercurial nature of social [...]
Great content pulls leads into your sales pipeline, but they sometimes need a bit of a push to traverse it. That’s why marketing involves both [...]
It’s hard to overstate the importance of a great email program to successful digital marketing. With it, you’re able to generate new leads, gather information [...]
Technology has become omnipresent in the workplace. No longer confined to electronics production and repair, it’s an essential element of many industries, including medicine, aeronautics, [...]
Email marketers are always on trend-watch. In a field as prone to change and innovation as theirs, it’s no wonder. Most of the time, diligence [...]
You might remember playing the guessing game 20 Questions as a kid. The object of the game was to learn what someone was thinking about [...]
Big data technology has already proven itself in scientific fields. It’s been used to map genomes, find planets orbiting other stars, and make predictions about [...]
Advertising is the business of influence, and Advertising Age magazine is the most influential industry journal for advertising and marketing professionals. The subscriber-based Advertising Age [...]
No, that isn’t a typo in the title. We mean “context,” not “content.” Of course, content’s important; if you don’t have anything of substance to [...]
Outside of marketing, people tend to think of data as a static resource, something to amass and store the way a collector might gather coins [...]