Audience Engagement Tops Marketing Objective For Social Media
According to a DM News infographic based on Ascend2’s “Social Media Marketing Trends” report, 64% of business professionals utilize social media as a marketing strategy [...]
From Good to Great – Improving ROI on Content Marketing Automation
What makes the difference between good content and great content when it comes to getting a return on your investment? It’s often not about the [...]
The Future Is Now for Email Marketing
When Marty McFly went to the future in “Back to the Future Part II,” October 2015 was the date he set. The late 1980s’ vision [...]
Artificial Intuition and the Predictive Power of Big Data
Some marketing masters seem to have a sixth sense for how to manage a campaign or what leads truly want in their content. Sometimes, they [...]