Testing, Testing: Email Elements That Test Your Marketing Effectiveness
Whether you’re jump-starting a car or an email campaign, how do you know if it’s worked? You turn the key and test it! In this [...]
Whether you’re jump-starting a car or an email campaign, how do you know if it’s worked? You turn the key and test it! In this [...]
Because marketing takes a personal touch, automating it wasn’t always possible. Customers aren’t cars, and building a campaign isn’t like riveting components into place on [...]
With its low cost and potential for high returns, email marketing has earned its place at the center of B2B marketing programs. According to the [...]
It’s impossible to overstate the impact big data has had on business. With it, companies have transformed how they handle everything from inventory to customer [...]
The mortgage market is a specialized field of banking and lending, and the professionals who work within it need knowledgeable sources of information. More than [...]
We now read more emails on mobile devices than on desktops. Analysts argue about precisely when that crossover happened, but they agree that mobile-first design [...]
Data is the fuel that keeps your marketing automation system running. Some of that data you gather with little effort on the part of your [...]
With baby boomers retiring at a rate of more than 10,000 people a day, the need for long-term care solutions is projected to increase well [...]
Getting your email to your audience doesn’t mean they’ll read it – unless you know how to make your message shine. You only have seconds [...]
Big businesses generate an even larger amount of information on their prospects and customers, but all too often, it’s isolated in filing cabinets and CRMs. [...]