IOU Principles are the Keys to Get Your Emails Opened
To businesses, IOU means more than a promissory note. It also stands for Interest, Offer and Urgency – three key elements of a pitch that [...]
To businesses, IOU means more than a promissory note. It also stands for Interest, Offer and Urgency – three key elements of a pitch that [...]
Except for your offer (the product and its price), list selection is the most important factor in determining direct marketing response. There are more than [...]
If you clearly establish your goals, list growth will come. If it’s time to generate more top-line revenue, then it’s time to grow your list. [...]
1. Use the same quantity of names for every list you test. Often this means 5,000 names, since many list owners will not rent smaller [...]