According to a recent report by the Content Marketing Institute and MarketingProfs, B2B marketers know it’s important to include more content in their marketing mix but find it a challenge to produce a constant stream of relevant content. In today’s infographic, find out what the most common tactics are that B2B marketers are using for their content marketing.

Check out the report here

 

94% of surveyed content marketers changed their #contentmarketing strategy because of the pandemic, says @EditorStahl via @CMIContent. #B2B #Research

What is B2B lead generation anyway?

Business lead generation is the process of identifying new prospects, then using specific tactics to turn those leads into new sales opportunities. Not only do you need a high quantity of leads you also want the highest quality leads.