PEARL RIVER, N.Y.- The business-to-business publishing company Scranton Gillette Communications has selected Reach Marketing LLC as its list management firm for its extensive suite of publications and newsletters. The Scranton Gillette Masterfile contains 1,012,177 email addresses, 927,318 postal addresses and 809,114 telephone numbers. Scranton Gillette offers a broad array of mastheads covering subjects as diverse as water quality, construction equipment, lawn and garden products, medical imaging technology, and organ and harpsichord repair.
Greg Grdodian, Partner at Reach Marketing said, “We are very excited to represent Scranton Gillette again in the marketplace. The company has an extremely loyal and responsive readership to which we will add value by building a robust marketing database which leverages our data enhancement and technological capabilities.”
The mastheads that Reach will manage for Scranton Gillette include construction-related publications such as Roads and Bridges, Building Design & Construction, Construction Equipment, Professional Builder and Professional Remodeler. Another set of publications addresses electrical, environmental and industrial engineers with, Residential Lighting, Water & Wastes Digest, and Water Quality Products.
Landscape technicians and garden care specialists find value in Lawn & Garden Retailer and Greenhouse Product News. Biomedical engineers and health care professionals learn about innovations from the Imaging Technology News, while musicians and instrument repair specialists turn to The Diapason for the latest industry news.
Reach has extensive experience with managing lists for publishing companies, as Scranton Gillette Communications CEO Edward Gillette noted. “They anticipated our needs and provided us with a blueprint full of innovative ideas customized for publishing files,” he said. “Their expertise in our space was comforting, and we are looking forward to a long and prosperous business partnership.”
For more information on Reach Marketing’s list management services or the Scranton Gillette Communications suite of publications, contact Geffrey Gardner at 845.201.5331 or at geffrey.gardner@reachmarketing.com.
Scranton Gillette Communications
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